SEMRush, Moz don't show backlinks

Larry Linson

Member
Joined
Jan 9, 2018
Messages
26
I have a client for whom we are building out back links. Using SEMRush, Moz and Ahrefs, I used their tools to see links that competitors have that my client does not. Bought nearly half of the time that I explore the site that these tools indicate a link from I find that indeed my client also has a link. And these are not new links - they have been there a while.

Should I be worried something is a miss with my client. I am frustrated that this tools are wasting my time, and do not understand why they are not picking up legit links.
 

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
995
@Larry Linson can you provide an example? E.g., a website and a link to it that ahrefs does not find?
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,585
One possible reason would be if it's a list of results (like 5 pages) and your client is on page 4 but the competitors are on page 3 so it's not picking it up. I'm not sure I've seen this happen much using the Link Intersect tool from Ahrefs. Can you clarify if you're using that specific tool?
 

BisnarChase

Member
Joined
Mar 26, 2019
Messages
16
I get the same results using Semrush but Ahrefs is more accurate for me. I can't tell you how many times I run a report and semrush tells me we dont have the link and I go through all of them and we do have links, some very long term established. Always wondered about this myself as it is definitely a time eater.
 

paulcarl

Member
Joined
Mar 15, 2016
Messages
10
Have you checked to see if the link is showing up in your Google Search Console? That'd be the most important place to want to see the link.
 

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