ServiceMagic Becomes HomeAdvisor (and only Paid listings now)?

Joined
Jul 18, 2012
Messages
465
This is probably old news but I was doing some citation cleanups for a client and I found out ServiceMagic is now called HomeAdvisor.

I also learned that they no longer accept free listings. You can only be listed now if you are a paying contractor.

When did this all happen? This probably happened months ago so forgive me for being late to the party:eek:

Travis Van Slooten
 

Marie Ysais

Member
Joined
Sep 18, 2012
Messages
242
News to me! I haven't checked that site in months so I have no idea when it switched over. Thanks for reporting it.
 

chrisauman

Member
Joined
Oct 16, 2012
Messages
18
Yea, I noticed this a while ago. I believe you can register on the site but that's as far as you'll get. They'll immediately start calling your client to upsell them so unless it's in the budget don't even start.

Sidenote: I have seen their site show up a lot for local results. They do position their site and categories locally using PPC on Google so if it is in the budget it could be a good secondary way to drive traffic. Just not sure of the cost vs. return.
 
Joined
Jul 18, 2012
Messages
465
Chris:

Ya, I notice HomeAdvisor in the search results all the time. For a few of my clients, there are literally 3-4 search results on the first page from HomeAdvisor. That's what led me to digger deeper into who HomeAdvisor was.

I read some reviews on ServiceMagic/HomeAdvisor and they were pretty bad. Customers were complaining of poor experiences using contractors they found on the site and contractors were complaining that the cost per lead makes it hard to turn a profit (and that in general it wasn't worth being a paid member).

Personally, I think they're going the way of MySpace. When I need a contractor I NEVER think of ServiceMagic. I automatically think of Angie's List. I'll bet if you asked 100 people they would give a similar response. I don't think ServiceMagic would be top of mind.

Travis Van Slooten
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,558
@Travis

Yeah, ServiceMagic became HomeAdvisors in probably the second half of 2012. The trouble with being listed with them is that they'll create tracking numbers for you, which can cause your NAP consistency to go to seed. I don't recall whether this is done for free listings or only if you get on an ad deal, though.
 
Joined
Jul 18, 2012
Messages
277
Speak of the devil. Just yesterday afternoon I had a repair guy come to my house and fix my fridge. I asked him about his business. He said since SM has rebranded that he's already getting way less leads.

He's focusing his $$$ on AdWords.
 

landmstr

Inactive
Joined
Apr 21, 2013
Messages
1
The paid listing trend is worrying, and we're at the bottom so we'll feel the squeeze the most.
 

Matt Justice

Member
Joined
Apr 23, 2013
Messages
20
These people suck... seriously.

You know how easy it is for me to outperform these cats? Haha

The complaints I hear the most, verbatim:


  • "Yeah I get leads, but everytime I call someone else has already called"
  • "When I show up to an appointment, there's 3 other companies there too"
  • "We waste so much time and money with those leads it's ridiculous"

I love it! Makes it easy for me to deliver more value for less money. If you start working with someone who is a former/or current Service Tragic customer, here's what you say:

Exclusive leads, they only come to you not 5 other guys
I can beat they're CPL
If everything works out, I can offer you bi-annual prepay, and I won't work with any other **service type** in **town/city**
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,558
These people suck... seriously.

You know how easy it is for me to outperform these cats? Haha

The complaints I hear the most, verbatim:


  • "Yeah I get leads, but everytime I call someone else has already called"
  • "When I show up to an appointment, there's 3 other companies there too"
  • "We waste so much time and money with those leads it's ridiculous"

I love it! Makes it easy for me to deliver more value for less money. If you start working with someone who is a former/or current Service Tragic customer, here's what you say:

Exclusive leads, they only come to you not 5 other guys
I can beat they're CPL
If everything works out, I can offer you bi-annual prepay, and I won't work with any other **service type** in **town/city**
The trouble is they've already peed in your pool. Many business owners have tracking numbers floating around out there.
 
Thread starter Similar threads Forum Replies Date
Mike Wilton Local Search 1

  Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide


Google Product Exert

Top