Services? Products?

[Barb Davids]

I have a client that has packages, wedding photography packages. Is there a benefit to adding a package as a product versus only listing them in services?

Thanks in advance.

Cheers!
Barb

 

[Colan Nielsen]

Hi Barb,

The benefit of adding it as a product is you can add an image and a CTA that will be visible in your knowledge panel. So it's an opportunity to make your KP stand-out visually.

 

[Barb Davids]

Ah. Ok. So I'm to track it inside of insights or just GA with the proper campaign tracking?

 

[Colan Nielsen]

GA with UTM tracking.

 

[Lanerizz]

Does adding Products improve rankings? Any data on that?

 

[Colan Nielsen]

It doesn't appear so. But I haven't seen a conclusive test, yet.