Setting up a ranking test, any suggestions?

Joined
Mar 26, 2019
Messages
2
Hello all,

Currently my company uses different tracking phone numbers on all of our different web listings, in order to get the most accurate data about where the calls are coming from. So we have a different number for Yelp, GMB, our website, and so on. I am planning a test to see if making the numbers consistent will have any impact on local rankings.

I plan to use whitespark local rank tracker to track the rankings, and to run the test for two months. Is there anything that I should definitely do or not do to get the most accurate information? Has anyone here ever done this test before?

Thanks,
Jackson
 
Joined
Mar 26, 2019
Messages
2
We do add them to GMB in the "additional" field. I'm really trying to test how consistency of the "P" variable in NAP affects rankings. NA are the same everywhere, phones numbers are different everywhere. You've seen that not affect things negatively?
 

JoshuaMackens

Local Search Expert
Joined
Sep 12, 2012
Messages
1,816
Hey @JacksonPowell1 we've been using call tracking across dozens of businesses over the last couple years and have not seen it hurt ranking. Still curious to see what you find out.

Question for you: Do you add the tracking numbers to the "additional phone number" field in GMB?
Colan, I think he is talking about using a separate number for Facebook, then YP, then Yelp, etc.

I know you have been using GMB call tracking but have hou guys have been doing different numbers for all major listings over the past few years?

Hello all,

Currently my company uses different tracking phone numbers on all of our different web listings, in order to get the most accurate data about where the calls are coming from. So we have a different number for Yelp, GMB, our website, and so on. I am planning a test to see if making the numbers consistent will have any impact on local rankings.

I plan to use whitespark local rank tracker to track the rankings, and to run the test for two months. Is there anything that I should definitely do or not do to get the most accurate information? Has anyone here ever done this test before?

Thanks,
Jackson
Timeframe is important. Even 2 months might not be long enough to see the effects. With that in mind, I would make sure the changes are indexed relatively quickly. Since it's the major sites it sounds like, that shouldn't be an issue I wouldn't think. But I'd double check it.

Also, I'd watch organic ranking. If organic ranking goes up or down, that will affect maps as well. Need to account for that.

I'd also account for any new Google reviews gotten in that time.

It would also be best not to touch the website to test well.

Same for backlinks.
 

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