Should you use Meta Description tags?

Greg Schueler

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Joined
Mar 14, 2013
Messages
139
Interesting. When Matt clearly says to do or not to do something, it is usually a "sign".

Here, he clearly says, and repeats, Do Not Use Duplicate Meta Descriptions.
 
R

Ruslan Krastev

Meta Descriptions are really important. They have a direct effect on click-through-rates and call-to-action. Consider a plumbing company's main page meta descriptions - you would like to have your phone number there because your customers might be in a position where they don't have the time to browse your website and need help ASAP (imagine your bathroom pipes just burst and you are panicking). In that case they might even not go to your website and call you right away.
 

djbaxter

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Jun 28, 2012
Messages
2,777
Meta Descriptions are really important. They have a direct effect on click-through-rates and call-to-action.
Only if they are used by Google or Bing as descriptions in search results, which is not always the case. They are not used in ranking.

And this thread is not about meta description tags per se, but rather about duplicate tags vs. no tags.
 

Linda Buquet

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Joined
Jun 28, 2012
Messages
13,307
Meta Descriptions are really important. They have a direct effect on click-through-rates and call-to-action. Consider a plumbing company's main page meta descriptions - you would like to have your phone number there because your customers might be in a position where they don't have the time to browse your website and need help ASAP (imagine your bathroom pipes just burst and you are panicking). In that case they might even not go to your website and call you right away.
Yes I agree with you they are important in organic.

But I also agree with David.

Most local businesses like plumbers want to be in the 7 pack and Google no longer shows descriptions at all there.

But I do think having the content and keywords in the description be consistent with the content, title tag and everything on that page helps increase relevance.

And to David's point, yes the description of every page should be unique.
 

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