Snack Pack Showing Letter Ranking A, B, C

Blake Denman

Nov 6, 2013
Hi everyone,

Has anyone seen this test recently? Haven't been able to replicate it since I grabbed the screenshot.

Screen Shot 2016-05-11 at 4.07.34 PM.jpg

Oct 25, 2013
I've heard a 3-pack like that called a branded search before. Do a search for any chain (starbucks, mcdonalds) and you'll see a similar style 3-pack. One with letters instead of numbers, and with no reviews showing. Last February there was kind of a shake-up where it was noticed that there was more of that branded style 3-pack showing for a wider variety of searches, many of them general, and not company specific. I haven't seen much of it lately, at least with the searches I keep an eye on, but they still pop up sometimes.

Here's a thread about it if you'd like to know more.

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