So now, which wins: physical proximity or service area?

Tim Colling

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Local Search Expert
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Sep 3, 2014
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So now that the rules are changed for SABs, let's talk about what it will mean for local ranking in 3-packs and local finder results.

Hypothetical: in a search for which two companies are equally great locations for inclusion / ranking in the 3-pack, but one of them is listed with a physical address near the searcher and one is an SAB whose service area includes the searcher's location, which one will be listed before the other? And why?
 
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