So now, which wins: physical proximity or service area?

Tim Colling

Local Search Expert
Sep 3, 2014
So now that the rules are changed for SABs, let's talk about what it will mean for local ranking in 3-packs and local finder results.

Hypothetical: in a search for which two companies are equally great locations for inclusion / ranking in the 3-pack, but one of them is listed with a physical address near the searcher and one is an SAB whose service area includes the searcher's location, which one will be listed before the other? And why?