Social Media Icons in GMB Profile - the recipe

Tim Colling

Local Search Expert
Sep 3, 2014
I have seen a number of cases lately where social media icons are turning up on GMB profiles - you can see this in a number of profiles and it's been reported on here on the Forum at least once in the past month or so. However, I haven't been able to provoke them to appear on any of the GMB profiles that I manage.

So what's the "recipe" to get them to work?

It used to be that you needed to use well-written schema code on the website that included the social media URLs using the "sameAs" property in the Organization or localBusiness schema types. That worked for me and my clients, years ago. Then eventually, Google made them all disappear.

I still have well-formed schema code on my websites that includes that same information as before. Still not seeing the icons, and yet, I see that they appear for other businesses in the same primary category with the same schema notation.

So what is the "recipe"? For once, I don't think "it's in the Guide". I looked.



Apr 4, 2016
@Tim Colling have you discovered anything new on this topic? I have some businesses that are just stuck with a lone Twitter icon.


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