Social Media Icons in GMB Profile - the recipe

Tim Colling

Local Search Expert
Sep 3, 2014
I have seen a number of cases lately where social media icons are turning up on GMB profiles - you can see this in a number of profiles and it's been reported on here on the Forum at least once in the past month or so. However, I haven't been able to provoke them to appear on any of the GMB profiles that I manage.

So what's the "recipe" to get them to work?

It used to be that you needed to use well-written schema code on the website that included the social media URLs using the "sameAs" property in the Organization or localBusiness schema types. That worked for me and my clients, years ago. Then eventually, Google made them all disappear.

I still have well-formed schema code on my websites that includes that same information as before. Still not seeing the icons, and yet, I see that they appear for other businesses in the same primary category with the same schema notation.

So what is the "recipe"? For once, I don't think "it's in the Guide". I looked.


Rich Owings

Forum Member
Apr 21, 2014
Do you link to them from the website? If so, I don't know what else you can do other than use sameAs schema and wait.

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