Special Formatting for address inside of mall?


Joined
Oct 3, 2012
Messages
965
Likes
269
Does anyone know if there needs to be special formatting for physical locations inside of malls? It looks like Google is picking up on the fact that the address is the mall, so it's adding that locator in front of the main address. My concern is that I'm seeing a location with the same address as every other business in the mall. Is it advisable to add a suite number or a store location number to the address? I haven't dealt with as many businesses contained in another business before, so I'm looking for additional advice before I move forward.
 

CodyBaird

Forum Member
Joined
Jan 4, 2013
Messages
350
Likes
128
I have a few mall clients, just looked at the addresses but it looks like the only differentiating address signal for tenants is the suite number.

Looked at one clients rankings for a mall in San Antonio. They have top placement for 12% of targeted keywords despite sharing a similar address as mall and other tenants.

Sent from my SM-G900V using Tapatalk
 

CodyBaird

Forum Member
Joined
Jan 4, 2013
Messages
350
Likes
128
I'm really not sure Eric but my guess would be to make sure the suite is always included from aggregators to niche citations because it is the only differentiating part of an address shared by many other businesses.

Having lots of other businesses share the address can't help. More so if some of those businesses are in the same verticle. Totally guessing, shooting from the hip.

Sent from my SM-G900V using Tapatalk
 
Joined
Oct 3, 2012
Messages
965
Likes
269
That's what I was thinking, but wasn't really sure what others in the space were doing. Thanks for the input!
 

JoyHawkins

Administrator
Joined
Jul 18, 2012
Messages
2,323
Likes
1,352
I have a theory that lots of listings at the same address weakens ranking (a negative signal) if they don't have suite numbers properly input.

Something I really want to test when MapMaker reopens is if it's better (ranking-wise) for a business if Google Maps actually understands a business has a suite number. A huge majority of the time there is no suite # listed if you look in MapMaker because data doesn't pass from GMB to MapMaker very well if it's not formatted exactly the right way. MapMaker uses drop-down lists whereas GMB lets you enter whatever you want.

More on this: https://productforums.google.com/forum/#!topic/map-maker/8vlWGw2YV4o

I really want to measure how it impacts ranking at some point but it's impossible to do at the moment with MM being closed.
 

Local Search Forum


Weekly Digest
Subscribe/Unsubscribe


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top