Strange use of descriptors on Google

Nikki Brown

Administrator
Joined
Aug 18, 2014
Messages
31
Hi everyone,

I was doing a search today for "Car insurance Miami" and found multiple listings for a company called "Estrella Insurance" who seems to be using numbers (#1, #20, #31) as their descriptors. Is this against Google guidelines? I know that descriptors are allowed (although not always recommended) but I don't think numbers are truly describing the business location. Is this something I should report as abuse?

Thanks!

car insurance maimi.PNG

 

heckler

Member
Joined
Oct 28, 2014
Messages
282
Odd. Maybe they are using the numbers to keep track of the locations better in their bulk-manager? :confused:

I don't believe it is against quality guidelines.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,308
They have a ton of locations. Looks like that's their naming convention for all their franchises.
I've seen Subway or some other big chain do this.

Use Classic maps and see all their listings here: http://goo.gl/maps/8lmol
They are almost all numbered like that.

Not sure why you'd report. It's not like adding a KW - they won't rank better because they added a number.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,558
@Nikki

Nope, those numbers are within Google's guidelines. Clunky and useless, but still Kosher.
 

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