Sudden GMB Ranking Drop for all keywords

yigitc

Member
Joined
Sep 30, 2019
Messages
8
I was in the top place for all important keywords. 4 days ago my gmb rankings dropped and have not recovered yet. What are the possible reasons of this? Same thing happened twice last year but recovered only 2 days later. This is the longest time.
 
Joined
Nov 20, 2019
Messages
53
Hey @yigitc. Please can I ask what industry you're in?

We have a free tool that tracks changes in local SERPs called Local RankFlux— if there's been a lot of movement then the number will be higher (it reflects the avg. number of position changes across all industries). This past week we saw a couple of high days (Tues and Thurs), but certain industries would have seen bigger changes than others, so I'm wondering if you may be in one of them.

Screenshot 2020-03-13 at 11.54.45.png

How many positions did you drop?
 

yigitc

Member
Joined
Sep 30, 2019
Messages
8
Hello StephanieNewton,

Thanks for your answer. I am a lawyer and I was in number 1 spot for a lot of keywords. Tuesday night I lost my all spots and have not recovered yet. I wonder if Google updates affect all places same, for example I am in Turkey and you guys are in UK or USA or India.
 
Joined
Nov 20, 2019
Messages
53
Thanks for the info! Legal practices actually seem to be less affected versus other industries but, that said, you are right – Local RankFlux uses data from US cities, so it wouldn't reflect your results in Turkey.

I take it you didn't make any major changes to your listing that could have resulted in such a quick drop? The other thing that could be affecting your rankings would be an increase in spam — something I know is really prominent in legal SERPs.

Do the businesses ranking above you look legitimate? (Look out for keyword stuffing, virtual offices, working out of residential homes, etc.)
 

sarena81

Member
Joined
Dec 17, 2016
Messages
6
check your positions from the google.com/adpreview tool. Change the location to out of town and then change the location to a local zip code. I have noticed that google local algorithms change when you get closer to the location of the business. Hope that helps.
 

JoyHawkins

Administrator
Administrator
LocalU Faculty
Joined
Jul 18, 2012
Messages
3,376
I'd suggest using Bright Local's Tool instead. The Ad Preview tool has been known to have very inaccurate organic results. It's accurate for ads.

 

tyler.hammer

Member
Joined
Sep 25, 2019
Messages
3
Thanks for the reminder of this tool. Do you think it is more accurate than an incognito tab with the gs location changer extension
 

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