Tables may hurt you in today's Google search rankings

djbaxter

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Tables in Web Pages Hurt Google Rankings?
by Roger Montti, Search Engine Journal
April 2, 2018

Sites that use tables on their web page may lose traffic for searches related to their own websites. John Mueller recommended against using tables when optimizing for voice search. Tables and pages that are full of links don’t translate well to voice search.

Sites that use tables on their web page may lose traffic for searches related to their own websites. John Mueller recommended against using tables when optimizing for voice search. Tables and pages that are full of links don’t translate well to voice search.

Voice search queries and featured snippets are related in that featured snippets are spoken during a voice search. If someone searches for information from your site that is displayed primarily in tables or links, another page may rank above yours in a featured snippets.

In the Google Hangouts discussed in the above cited article about voice search SEO, John Mueller specifically mentioned the use of tables and a list of links as something that doesn’t work well with voice search.

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