- Jun 28, 2012
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I was just watching a Tony Robbins video and he said something about the fact that if you make something overly complicated - it stifles execution. In other words "keep it simple, stupid!"
It reminded me of a good review post I wanted to share.
To get reviews you need to make it E A S Y!
If you ask for a review or a testimonial - that's hard. It conjures up the fear of "well I don't know what to say" or I don't know how to write one." OR I don't have time, because they are thinking it needs to be long and eloquent. Ask for "feedback" - that's easier.
Then give them a hint about things they could say. Feed them some very specific and appropriate sample questions to help them get their creative juices going and give them ideas about what they may want to say in their review.
This post is about written testimonials, but I think much of it can apply to getting online reviews as well.
Then he goes on to talk about doing more of a survey, but for review purposes you could still give customers some ideas. He shares some questions you could ask clients to spark their imagination or give them specific things to consider reviewing you about. (Which would of course vary based on the service.)<a href="http://www.imcreator.com/blog/the-art-of-the-testimonial-how-to-get-your-clients-to-rave-about-you/">The Art of the Testimonial: How to Get Your Clients to Rave About You</a>
Giving a testimonial is also difficult for clients because they often don?t know what to say and we often don?t do a good job of helping them figure it out.
To avoid that situation, ask clients for feedback instead. The advantage here is that customers are much, much more likely to give feedback than they are a testimonial, even though the purpose for you remains the same.
ONE of the review problems I see all the time is companies asking for a review like this. "Please do us a big favor and leave us a review."
Guess what? The average person does not want to take time to do you a favor. Or to help YOUR business. They want to know the WIIFM!!! (What's in it for me.)
Prompt them by saying something like the following, which incorporates the idea of giving them more benefits for leaving 'feedback" as well was giving them ideas about what to say. (I just made this up quickly and didn't have time to think it through. ([Forum went down so now I'm in a rush to publish.)) So feel free to poke holes in it or adjust to suit.)
Note: People LOVE to help and be helpful...
"Many of our customers want to offer feedback to help us ensure we are offering the best possible service and also to help others understand the benefits to working with us. But some hesitate to leave feedback simply because they are unsure what to say. Here are a couple ideas for the type of feedback other valued customers have left, just to give you some food for thought. But please feel free to offer whatever feedback you think would be helpful.
"If you recommended me to a friend, how would you describe the service I provided for you?
"How severe was your leaking roof problem? How did my service help you?
How satisfied were you with the result?"
The author even shares a sample letter - again asking for a written testimonial, but the idea could be tweaked to use for reviews. So head over to read the rest.
I could write a book about the psychology of asking for reviews, but that's all I can do for right now.
And right here in the REVIEWS sub-forum, you'll find many other posts that have good strategies as well.
What do you think???
What's your fav strategy for asking for and GETTING local reviews?
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