The Future of GMB

Oliver Keates

Forum Member
Sep 12, 2018

I would be interested to know peoples thoughts about the future of GMB, do people see it as a google product that evolves over time adapting to voice search and alike. I think it is a great product.




Local Search Expert
Sep 12, 2012
We've talked about this before on the forum but I think voice search, as of now, is a big misnomer. It's just like regular search vs mobile search, they basically display the same results. It will probably be the same with voice search. There are quality results already written by the algorithm, then it's translated into desktop, mobile, and voice search. I doubt that changes with a different set of search results for voice search. It wouldn't make a lot of sense honestly. One set of quality search results with many different avenues of displaying them makes the most sense.

With GMB, I'm sure the product will evolve but I'm not sure how much. It's pretty much been the same ever since it launched in terms of where it shows up in search results. There have been branding tweaks and feature tweaks but honestly, the impact, in my opinion, has been minimal. I'm sure this will continue for some time. Others may disagree.

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