Hi, Marie!
According to Google rater guidelines when a high level of authoritativeness or expertise is needed, the reputation of a website should be judged on what expert opinions have to say.
Reputation is an important criterion when using the High rating, and informs the E-A-T of the page.
High quality pages have the following characteristics:... Positive website reputation for a website that is responsible for the MC on the page. Positive reputation of the creator of the MC, if different from that of the website.
Here is how to research the reputation of the website:
1. Identify the “homepage” of the website. For example, for the IBM website, ibm.com is the homepage. You may need to identify the creator of the content, if it is different from that of the overall website.
2. Using ibm.com as an example, try one or more of the following searches on Google:
● [ibm -site:ibm.com]: A search for IBM that excludes pages on ibm.com.
● [“ibm.com” -site:ibm.com]: A search for “ibm.com” that excludes pages on ibm.com.
● [ibm reviews -site:ibm.com] A search for reviews of IBM that excludes pages on ibm.com.
● [“ibm.com” reviews -site:ibm.com]: A search for reviews of “ibm.com” that excludes pages on ibm.com.
● For content creators, try searching for their name or alias
We use 28 criteria to calculate the overall rating.
To calculate the number of authoritativeness points, we use two criteria:
● Total sum domain and brand (author) mentions.
● Significant difference in number of mentions between your domain and average value of the top 10.
If you need to check many domains for authoritativeness you can use
Netpeak Spider.
Links template is
Code:
[https://www.google.com.ua/search?q=intext:] [domain or "brand"]+[-site:domain]
Scraping setting:
User agent - Chrome.