- Jun 28, 2012
Mike Ramsey is a gifted story teller! His posts just wrap you up and take you for a ride.
He starts off telling us how his Grandma used to whack him with a rolled up newspaper to teach him a lesson and that leads to his story about local content.
Mike offers up lots of great examples and TOOLS. I know you guys love TOOLS!
The snippet does not do it justice. Need to go see the pics!
<a href="http://moz.com/blog/guide-to-local-content-strategy-and-marketing">The Nifty Guide to Local Content Strategy and Marketing</a>
Local content has been no different. I started out my career creating duplicate local doorway pages using "find and replace" with city names. After getting whacked by the figurative newspaper a few times, I decided there had to be a better way. To save others from the struggles I experienced, I hope that the hard lessons I have learned about local content strategy and marketing help to save you fearing a rolled newspaper the same way I do.
Lesson one: Local content doesn't just mean the written word
Content is everything around you. It all tells a story. If you don't have a plan for how that story is being told, then you might not like how it turns out. In the local world, even your brick and mortar building is a piece of content. It speaks about your brand, your values, your appreciation of customers and employees, and can be used to attract organic visitors if it is positioned well and provides a good user experience. If you just try to make the front of a building look good, but don't back up the inside inch by inch with the same quality, people will literally say, "Hey man, this place sucks… let's bounce."
So head over to read the rest. It makes a compelling case for generating more great local content and offers some great ideas for doing it.
What do you think???
Oh and for more great local content ideas check out our <a href="http://www.localsearchforum.com/local-content/">Local Content Forum. </a>
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