The Power of Local Search: More Conversions with Less Traffic - Mini Case Study

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,307
Just discovered this post with some info that may be interesting, if you have potential clients that just don't get the importance of being in the pack.

<a href="http://www.conductor.com/blog/2015/05/local-search-less-traffic-more-conversions/">The Power of Local Search: More Conversions for Less Traffic - Conductor Blog</a>

At my agency, Mediagistic, I work with dozens of HVAC companies on their digital marketing strategies. For them, local search visibility is indispensible...

The convincing correlation between local packs and conversions

Take two of my HVAC clients. We?ll call them Company X and Company Y. Both companies are based in major metro areas. Both companies have been around for roughly ten years. Both companies have strong brands bolstered by offline advertising strategies. For each, organic search is their #1 traffic source.

Here?s the fascinating thing: Company X actually gets about 9 times less organic traffic, but twice as many conversions as Company Y.
Head over to see the tracking metrics, further analysis and slide show.

h/t to Peg Corwin and her great Scoop.it channel for the story lead.
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
I'll be the antagonist here and guess that the author left out a very important point - reviews. I'd like to hear this story with the review counts for both x and y along with their competitors review count. Then I'd bet it would be a more robust picture.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

Local Search Forum


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top