Too much home page text?

Rich Owings

Local Search Expert
Joined
Apr 21, 2014
Messages
292
I'm usually battling too little home page text, but I've got a prospect who may have the opposite problem. They are a managed IT services provider.

The word count is 2277. The home page starts off with a slider (of course!), then a section on six services with a short paragraph about each, then a similar section about six types of industries they serve. Not too bad so far.

But then we get seven lengthy bios with pictures of each manager, another slider focusing on their history, a section of blog excerpts, a current open positions section, an awards section, and a contact form no one has ever seen because no one is going to scroll that far!

It looks to me like it *may* have been a single page site, and then they started added internal pages. Amazingly enough the load time isn't that bad.

They rank well enough for some terms, but not IT security, even though it is one of the six services mentioned.

Is it possible Google is devaluing some text because of the sheer volume of text on the page? Has anyone ever come across a similar situation?
 

djbaxter

Administrator
Joined
Jun 28, 2012
Messages
2,646
But then we get seven lengthy bios with pictures of each manager, another slider focusing on their history, a section of blog excerpts, a current open positions section, an awards section, and a contact form no one has ever seen because no one is going to scroll that far!
First, there is a limit to how much text (including html, etc.) googlebot will crawl before it stops crawling a single page. I think today that limit is quite generous compared to say 10 years ago but it isn't infinite.

Second, you are diluting potential search terms on the page with other content containing it's own (different) search terms. This is going to make it more difficult for Google to decide what the page is about - and it may be something different than the owners would like.

Recommendation: Split the quoted portion above into 4-6 new pages: Bios on a separate page, contact page on it's own separate page, blog page separate, history and awards separate (could be 2 pages), and current open positions separate..

This will also help visitors to the site, especially on mobile. Keep the information to easily digestible bites. Don't heap the plate like it's Thanksgiving. :)
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,490
@Rich Owings, no. Hell no. There's no such thing as too long; only too boring.

Also, in my experience, the homepage has the greatest shot at ranking for a wide variety of search terms, often in the most cities/towns. (I can only speculate as to why.) Subpages: not so much. Having plenty of in-depth info on services, on "success stories," USP / "why choose us"-type info, and maybe even FAQs is the way to go. It's served my most-successful clients well, at least.

It sounds like the problem here is less the text on the homepage and more what's between the text. Nobody clicks on sliders, and they slow down load-time, so I'd get rid of those. Likewise for many of the other bells and whistles you mentioned (e.g. the blog post previews).
 

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