Understanding Consumers' Local Search Behavior - Google Infographic

Linda Buquet

Jun 28, 2012
Here is more info from the Google "Think Insights" study I posted about yesterday in the form of an infographic.

<a href="http://www.thinkwithgoogle.com/infographics/how-advertisers-can-extend-their-relevance-with-search.html">Infographic: Understanding Consumers' Local Search Behavior – Think Insights – Google</a>

"Four in five consumers want search ads to be customized to their city, zip code or immediate surroundings. That's one of the insights from new research on local search conducted by Ipsos MediaCT and Purchased?. Google commissioned these studies of 5,000+ U.S. smartphone users to find out more about their behavior during local search—searches aimed at finding products or services nearby. Participants voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. This infographic highlights the key findings."

<a href="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2014/05/GoogeInfographic.jpg"><img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2014/05/GoogeInfographic.jpg" alt="GoogeInfographic" width="721" height="330" class="alignnone size-full wp-image-8157" /></a>​

The infographic is borked so I can't embed the whole thing. See full infographic here.