Unicode used for Business Name


AndySimpson

Local Search Expert
Joined
Apr 6, 2016
Messages
90
Likes
92
A colleague spotted this yesterday while looking for a haircut in Florida

img_1895-jpg.3513


Note the three locations that all support the Unicode font.
1. search field
2. Business Name on the map
3. Business name in the main description

Nathan has also used this idea for his Instagram profile name:

screenshot_20181231-044624-png.3514


I wonder if he did this first and thought "I wonder if this with work else where?"

He's definitely not trying to spam, he's just a creative business owner.

However the sad news is this is going to make listings look πŸ…£πŸ…”πŸ…‘πŸ…‘πŸ…˜πŸ…‘πŸ…›πŸ…” as users try and get "creative" πŸ€¦πŸΌβ€β™‚οΈ

Unicode Text Converter
 

JoyHawkins

Administrator
Administrator
Joined
Jul 18, 2012
Messages
2,226
Likes
1,229
@AndySimpson is right - I was thinking about emojis. I know @YanGilbert did a test here on how emojis impact ranking and they are like their own alphabet so they would cause you to rank higher if the searcher included an emoji (which I can't imagine anyone is going to do).

It looks like Google might be able to actually understand unicode. I found this thread that claims "all search engines understand unicode".

Would be a good thing to test. I'll add it to my list.
 

AndySimpson

Local Search Expert
Joined
Apr 6, 2016
Messages
90
Likes
92
Actually more testing required....Unicode worked for 1 client (I was more subtle with the code I used) BUT the emojis are no longer displaying in posts!

Can anyone else see emojis when used in Posts?
 

brettmandoes

Forum Member
Joined
Nov 2, 2018
Messages
33
Likes
34
Can confirm unicode is read by search engines. We had a minor issue with Google changing special characters like ampersand into unicode formatting in title tags and meta descriptions a couple years ago. Fun with custom CMS built on .NET framework.
 
Joined
Oct 15, 2016
Messages
106
Likes
86
I put some fancy stuff on my listing as well for a few days and had no ill effects. Took it down because I have a someone hitting my listing with constant edits and didn't ant to get caught playing around.

I'm just north of Toronto and I occasionally report some fake SEO listings, but it needs a good clean up. If I were hurting for clients I might be more inclined to focus on it. Everyone is waiting for everyone else to do it I guess. haha
 

Similar threads


Local Search Forum


Weekly Digest
Subscribe/Unsubscribe


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top