Viewing GMB UTMs in Google Analytics

abbiebeltran

Member
Joined
Jan 25, 2017
Messages
18
Hello Everyone,

I have a Google Analytics question. I recently set up UTM parameters to track website and appointment clicks for my client's GMB Location Listings (1000+). The GMB listings send users to each store location's unique landing pages.

My findings are that most of the traffic to the location landing pages are coming in from the Google My Business listings... which I am not too surprised about... However, do you know if when viewing the UTM data in Analytics should the landing page URLs include the parameter? I am worried about a data discrepancy. I redacted the client details in red.

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