Viewing GMB UTMs in Google Analytics


Jan 25, 2017
Hello Everyone,

I have a Google Analytics question. I recently set up UTM parameters to track website and appointment clicks for my client's GMB Location Listings (1000+). The GMB listings send users to each store location's unique landing pages.

My findings are that most of the traffic to the location landing pages are coming in from the Google My Business listings... which I am not too surprised about... However, do you know if when viewing the UTM data in Analytics should the landing page URLs include the parameter? I am worried about a data discrepancy. I redacted the client details in red.


Weekly Digest

Weekly Digest

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert