What Hollywood can Teach you about the CRAZY World of Local Search


Linda Buquet

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Greg Gifford, Director of Search and Social at AutoRevo just did another Emmy Award winning performance at PubCon Las Vegas.

Watch this and learn a ton about how local search works, but learn in the most entertaining way possible!

I changed the title because I've never seen more crazy and fun movie references in one presentation. Check out 157 super entertaining movie slides about local search below.

He even gave the Pubcon audience 3D glasses.

<center><blockquote class="twitter-tweet"><p>Wrapping up <a href="https://twitter.com/search?q=%23pubcon&src=hash">#pubcon</a> in style! Last session on Local Search in 3D <a href="https://twitter.com/GregGifford">@GregGifford</a> <a href="http://t.co/yZfrLU71Q2">pic.twitter.com/yZfrLU71Q2</a></p>— The Net Impact (@thenetimpact) <a href="https://twitter.com/thenetimpact/statuses/393490277257588737">October 24, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></center>
Greg, you just rock SO hard! Heard this was the best preso of Pubcon!

<iframe src="http://www.slideshare.net/slideshow/embed_code/27341513?rel=0" width="597" height="486" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="https://www.slideshare.net/GregGifford/the-3-dimensions-of-local-search" title="The 3 dimensions of Local Search" target="_blank">The 3 dimensions of Local Search</a> </strong> from <strong><a href="http://www.slideshare.net/GregGifford" target="_blank">Greg Gifford</a></strong> </div>​

The 3 dimensions of Local Search
by Greg Gifford, Director of Search and Social at AutoRevo on Oct 18, 2013

Presented at PubCon Las Vegas, October 2013

Local search can be extremely complicated, with many more moving parts than traditional SEO. This presentation walks you through the 3 most important elements of Local SEO: On-site optimization, Citations, and Google Places (also known as Google+ Local).

Based off of the 2013 Local Search Ranking Factors study by David Mihm at Moz, these 3 dimensions of the local search puzzle are the most powerful signals related to the local ranking algorithm. The presentation covers each element in depth, including the recently released Google Local Carousel.

Don't be intimidated by Local Search - this presentation will help you know exactly what to do to enable your site to rank higher in local searches.

VOTE!
What was your fav movie slide???


(I'll tell you mine if you tell me yours!) :p
 
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This was so well done, both the info and the slides! Very nice touch.

My favs had to be:

Slide 110 - "But dont ask for Yelp reviews" with Superman in cuffs (great visual)

Slide 117 - "Reviews: Its going to move slowly" - snail with a sly smirk on its face (perfect)

I found myself nodding along with the snail :)
 

Linda Buquet

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Thanks for sharing your favs and playing along with me Stefano!

I admit I have not gotten through them all yet, so need to review this weekend.

But the 1st 50 or so I looked at MANY totally cracked me up!
 
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Great presentation...even without narration. I learned a few things too. Thanks:)

Just one question...how do you know what businesses get the carousel results - and does it vary depending on where you do the search from?

And is the first photo they stress the first photo you upload to your Google+ local page?

Travis
 

Linda Buquet

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Great presentation...even without narration. I learned a few things too. Thanks:)

Just one question...how do you know what businesses get the carousel results - and does it vary depending on where you do the search from?

And is the first photo they stress the first photo you upload to your Google+ local page?
Carousel is mainly food, lodging and entertainment. Sometimes even entertainment related like music lessons.

Yes on 1st photo.
 
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