What page should I link to?

Elio

Member
Joined
Jul 31, 2015
Messages
29
Hello everyone,

I am working on a site, a local nutritionist, and I am about to list her site on a few directories. Her homepage is already ranking on the first page (bottom) for her main term; she offers a few and complementary services: she?s a nutritionist, a counselor, she works with flower therapy and so on? We decided to keep her homepage as a presentation of who she is and what she does in general and are creating specific pages for each one of her services.

Her main keyword for now is ?Nutritionist + Town? for which her homepage is ranking. So my question is: now that we have a specific page for that service, once I list her site on some directories, should I link to the homepage (which is already ranking) or to the service page (which is not ranking at all right now, but is more specific)? Also, if this can help:
- the homepage has really few links, so the present rankings come from on-page optimization
- her GMB is linked now to her service-specific page
Thank so much you for your opinions and suggestions :)
Elio
 

Elio

Member
Joined
Jul 31, 2015
Messages
29
Hey djbaxter,
thank you for your prompt reply! Yeah, I thought about that while I was writing my question actually. But, hypothetically, given the possibility, what could the best solution be?
Thanks again!
 

Colan Nielsen

Administrator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,500
Hey djbaxter,
thank you for your prompt reply! Yeah, I thought about that while I was writing my question actually. But, hypothetically, given the possibility, what could the best solution be?
Thanks again!
I would definitely use your homepage given the scenario that you described.

Sent from my Nexus 6 using Tapatalk
 

vivekrpatel

Member
Joined
Nov 25, 2016
Messages
92
Hello everyone,

Quite a similar situation, I have. The client wants to rank #1 for "Practice area + lawyer" right now he is shuffling between #3 and #4 on the first page.


While he is already ranking #1 for "Practice area + Attorneys" due to the on-page optimization (title/meta). So I decided to keep as it is.


My question is:

Should I start creating backlinks for "Practice area + lawyer" from the high quality niche sites?

What on-site changes should I do considering the ranking, which is shuffling between #3 and #4?


Also, I believe creating local content for the blog page and linking to this current ranking page on "Practice area + lawyer" will help.


They have only 6 backlinks for the current ranking page.


Please suggest.


Thanks in advance.
 

vivekrpatel

Member
Joined
Nov 25, 2016
Messages
92
Hello everyone,

Quite a similar situation, I have. The client wants to rank #1 for "Practice area + lawyer" right now he is shuffling between #3 and #4 on the first page.

While he is already ranking #1 for "Practice area + Attorneys" due to the on-page optimization (title/meta). So I decided to keep as it is.

My question is:

Should I start creating backlinks for "Practice area + lawyer" from the high quality niche sites?

What on-site changes should I do considering the ranking, which is shuffling between #3 and #4?

Also, I believe creating local content for the blog page and linking to this current ranking page on "Practice area + lawyer" will help.

They have only 6 backlinks for the current ranking page.

Please suggest.

Thanks in advance.
 
Joined
Oct 25, 2013
Messages
752
Hi vivekrpatel -

It's kind of hard to say what to change without taking a look at the site. If you're already #3 or #4 for a competitive industry like lawyers though, especially with a poor backlink spread, my guess is the site itself is set up reasonably well at least. If you haven't done any local backlink building before, there's a ton of good resources on where to start. Phil's got a great one to work through with the client here. Here's another list you can brainstorm with. Not all the ideas are still relevant, but it's a place to start at least.

Also, it's been shown that exact match anchor text significantly correlates with rankings, but it's ALSO been shown that an artificial looking anchor text spread can get you flagged for spam by Google. In other words, don't make all your links have the same anchor text, it'll look fishy. If you can, get a few of your most important links to have your keyword in the anchor text, but don't be over ambitious about 'optimizing' that side of things, it's asking for trouble.

Edit - Just wanted to point out too, #3~4 is pretty good, you might want to take a look at your statistics and see if you'd be better served by working on conversion instead of trying to claim the #1 spot.
 

vivekrpatel

Member
Joined
Nov 25, 2016
Messages
92
Agree with you, James.

They are already ranking well so we should educate them and focus on more important KPI's.

Thank you for the great tips.
 

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