When to add a new location to the existing website and when to start a second website

Noelle Leahy

Member
Joined
Dec 10, 2018
Messages
20
Hi all, A dental practice is setting up new practices in 2 new cities. The current website has a heavy focus on search terms for the original/current city. Is it advisable therefore to have new websites for each of the 2 new cities? What factors do I need to take into consideration? Thanks in advance.
 

Noelle Leahy

Member
Joined
Dec 10, 2018
Messages
20
Thanks Rich, that makes sense, but the homepage ranks very well for location search terms for the orginal city, it would be a shame to lose that.
 
Joined
Nov 20, 2019
Messages
63
Hey Noelle,

In a case like this it might be worth setting up "content silos" within your main website so you can keep your high-ranking local homepage and start building relevant local content for the new practices too. Search Engine Land has a good article that explains the purpose of and how to do this (it's from 2015 but still seems to hold true).
 

Noelle Leahy

Member
Joined
Dec 10, 2018
Messages
20
Thanks guys for all your replies. I will be implementing all your suggestions. Thanks Stephanie for the link to the article, it gives great info!
 

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