Where are YOU on the Local Marketing Adoption Curve

Linda Buquet

Jun 28, 2012
This is a VERY cool local search marketing concept. Just shared G+ but wanted to share here too.

I LOVE the crawl, walk, run approach!

Image Credit - the Post Below​

<a href="http://www.simpartners.com/local-marketing-adoption-curve/">Why You Need to Adopt the Local Marketing Adoption Curve
- SIM Partners</a> - (Just a snippet - so click the link to read full post.)

With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to ten minutes), the local marketing opportunity is clear. But local marketing consists of more than just optimized pages and listings — it’s a complex ecosystem that is always on and always changing. Many marketers struggle to take advantage of the local marketing opportunity because of its complex nature.

Enter the local marketing adoption curve. By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant and engaging in the eyes of their consumers and, ultimately, drive customer acquisition across hundreds to thousands of locations.
What do you think???
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