Which is easier to rank? Claim existing listing or create new listing?

Landon

Member
Joined
Mar 14, 2019
Messages
6
Hi everyone,

I have a client with 3 unclaimed listings. all with different addresses and none with the current address. none have reviews worth mentioning.

is it easier/faster to rank one of the existing listings so just claim one of the existing and update the address? or is it easier to just create/verify a totally new listing.

I'm thinking start clean but wanted to get the experts opinions if possible. Thanks in advance for your feedback/guidance.

Regards,
Landon
 
Joined
Jun 1, 2019
Messages
55
Three different addresses for old locations? Or three different variations on the same address? If the 3 addresses are for totally different locations, I'd make a new listing, and get the old 3 deleted. I think the value of reviews is over-rated. There are plenty of other factors that are much more important, such as NAP consistency.
 

Rich Owings

Local Search Expert
Joined
Apr 21, 2014
Messages
349
There may be some ranking value in the age of the GMB listing. I would work with GMB support to merge them. If there are photos or reviews, the dates on those may give you some indication of age of each listing.
 

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