White Board Friday: Does Pure Brand Strength Affect Your Ranking?


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I think one of the important parts of this video is at minute 5:39 when Rand starts to discuss User and Usage signals Google might be Looking at in the future. Google recently was awarded a Patent that covered this.

Thanks to Rand Fishkin at Moz?


Is Brand a Google Ranking Factor? - Whiteboard Friday

A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. There's a short answer with a big asterisk, and in today's Whiteboard Friday, Rand explains what you need to know.
 
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Good one. Thanks Justin! Saw the headline and was hoping someone would share it here.
Look forward to watching later when I can.

But of course the 1st thing that comes to my mind is that yes if Brand includes City or Keywords it makes a BIG impact on Local Search. But I'm not sure if Rand talks about that. He's probably focused on big brand national search I assume.

Anyone watch yet? What do you guys think?
 
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And if you are interested in brand search, check out this new post by Joy:

<a href="http://www.localsearchforum.com/local-search/32441-local-branded-search-change-knowledge-graph-mia.html">Local Branded Search Change? Knowledge Graph MIA?</a>
 

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