Here is a search for "car accident lawyer" in 08225 (NJ). any reason why these three out of town show up in the organic 1-3? (#1 is Florida, #2 is NC, #3 is Virginia). When I do similar searches in other areas, these don't show up at all. I can kind of get why the Organic may be the same nationally, but, when it changes for different locations, and doesn't seem to correlate to the local area, it boggles my mind. The below the map organic seems so random.