Why register a domain name with your toll free number?

Tim Colling

Moderator
Local Search Expert
Joined
Sep 3, 2014
Messages
1,224
At one of my clients, the CEO instructed my counterpart (their Chief Strategy Officer) to register a domain name with their toll-free number, like this:

8001234567.com

...except that their toll-free number is different from those numbers.

They don't especially promote themselves nor brand themselves with that toll-free number, it's just the number for their inbound call center.

Is anyone aware of a valid SEO or other online marketing reason for doing that?
 

Cherie Dickey

Local Search Expert
Joined
Jan 30, 2018
Messages
318
That's a new one...

The only reason I can think of is to make sure they show up when someone searches for the phone number (wouldn't be effective, but he might be thinking it would be), or to protect the brand and prevent someone else from using that domain.
 

Greg Schueler

Member
Joined
Mar 14, 2013
Messages
143
There would be zero SEO benefit of just registering the domain. Google doesn't index or show search results for registered domains. They would need to build a site (or a landing page) with the number on it to get it indexed. (But if the number is on their main site, then they probably already show up for a search of that number).

It could be used for marketing purposes if they wanted to use it in advertising and just redirect it to their site. But I would guess better results advertising their actual branded domain name.
 

Conor Treacy

Member
Joined
Feb 25, 2014
Messages
167
There was an article I read last week about a company in China that didn't own their own brand name for their website, and instead, they purchased the phone number. Maybe they read the same article?


The only reason why I would consider registering it would be as @Cherie Dickey mentioned, and the protection of the brand.

I'd bet you'd still need to SEO it in some manner to get it to show in search results though.
 

denis76682

Member
Joined
Jan 5, 2020
Messages
23
That's a new one...

The only reason I can think of is to make sure they show up when someone searches for the phone number (wouldn't be effective, but he might be thinking it would be), or to protect the brand and prevent someone else from using that domain.
This is true
 

  Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert


Top