See above. I hit submit too soon and went back to edit the post with my reasons.Why, djbaxter? Why would business1.com be better? It describes what the business does, which is obviously plumbing.
Based on my research and testing, a .Plumbing domain would convert better on Google AdWords for less money (cheaper CPC) than an equivalent .COM domain.
No.Say you had 2 websites. Both same pictures, text, pages, etc. on both (assuming duplicate content "wasn't a thing"). Would the .com rank above the .plumbing website?
I would like to see that evidence.- it's true that the domain name doesn't matter, technically speaking. We know that, Google has verified it more than once.
- When you have a domain that includes your keyword in the URL, then it's more likely that your links are going to have your preferred anchor text.
- It's easier to get "plumbing" as a keyword into your anchor text naturally when you have plumbing in your domain name.
I've seen (and written case studies, publicly) that show that when a site moved from a .COM to a keyword rich new gTLD domain, they rank better. Especially for their preferred keywords, which are included in the URL/domain.