WP - Schema Pro. Can it hurt my site?

austins36

Member
Joined
Nov 8, 2019
Messages
7
I've recently started using Schema Pro more to implement schema onto my site, does anyone have any knowledge with this plugin? Can it hurt my site if done incorrectly or is it even the best route to take when trying to implement schema?
 

djbaxter

Administrator
Administrator
Joined
Jun 28, 2012
Messages
3,105
I've never used that one. Why did you go directly to a paid plugin or this specific one, if I may ask? There are a number of free plugins (many with the option of additional features in a pro version) listed at WordPress.org, including the Yoast SEO plugin which does several other things to help with SEO on WP sites:


For me, the benefit of using plugins, free or paid, is
  1. WordPress.org vets their plugins for compatibility and security vulnerabilities and will remove any that do not comply with their standards; and
  2. You get access to reviews from real world people using the plugin on real libe WP sites.
For those reasons, I would always recommend that you use plugins listed at WordPress.org.

Note: you probably shouldn't be running a standalone schema plugin if you have another one installed that already adds that feature.
 

austins36

Member
Joined
Nov 8, 2019
Messages
7
It came with a bundle packaged I purchased, I have used free ones as well but in my situation, I choose the premium route.

What I want to know though is "with any schema plugin" is there any way of hurting your site by not properly doing it? By Properly I mean overdoing it, or maybe having micro info that is incorrect?

Example: Would it be bad to list a page as a local business and a service? or Website & Service?
 

djbaxter

Administrator
Administrator
Joined
Jun 28, 2012
Messages
3,105



John Mueller from that post:
Using multiple types of structured data on a page is fine. However, keep in mind that Google may not be able to display all types together, so if you have a preference regarding a specific rich result type, try to focus on that type.


One problem that I commonly see with many schema markups is that they use the typical LocalBusiness type. There’s nothing wrong with that in itself, but it doesn’t tell search engines much about what type of business it is or what it does. After all, a local business could describe a store, a plumbing company, a mechanic shop, a bowling alley, and so on.

Since the purpose of using structured data markup is to help search engines better understand your business, the first thing you should do is select the schema type that best describes your business. And there are many to choose from.

 

  Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

Trending: Most Viewed

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert


Top