YAY Phone #s are Back in the Pack - Google Local Update you'll LIKE for a Change!


Joined
Jun 28, 2012
Messages
14,436
Likes
4,292
Have some good news. At least if it's not a test and fully rolls out, but more and more people are seeing this, so my gut says rollout...

PHONE #s BACK IN THE PACK



So if this sticks then we'll really have everything a consumer needs to see in the SERPs without having to click to Local Finder. Category + address + phone + today's either "open at" or "closing" at hours.

h/t to Andre Willis who shared it at the Pro Community.

The original post was from Jen at the SEMpost:

<a href="http://www.thesempost.com/google-returns-phone-numbers-addresses-to-local-3-pack/">Google Returns Phone Numbers & Addresses to Local 3-Pack</a>

But we already had addresses before, so it's really phone that's new and such an important piece of data to have omitted!

Thanks Google! Please make this stick!

What do you think?
<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
<meta property="og:image" content="">

 

cdawg2610

Forum Member
Joined
Jul 2, 2013
Messages
118
Likes
37
Interesting Linda - here in Seattle, I'm not seeing the numbers in the pack (signed into Chrome or not signed into Chrome).

I'm also not seeing the phone number yet in the auto vertical



 
Joined
Jun 28, 2012
Messages
14,436
Likes
4,292
Thanks Colleen!

Yes many are not seeing. Mike did a survey on Twitter and many are not seeing yet. I don't think it matters what city you search for. It's where you, the searcher are located.
OR depends if you are sitting on a data center that's updated with that algo.

Should have mentioned I did that screenshot in FF.
INTERESTING, just checked in Chrome and don't have phone #s.
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,020
Likes
1,026
Nice find! I'm not able to replicate in Canada yet.

Pretty wild that categories are now displaying in the pack. Certainly makes for a solid reason to ensure the you have the desired category displaying.
 

cdawg2610

Forum Member
Joined
Jul 2, 2013
Messages
118
Likes
37
Nice find! I'm not able to replicate in Canada yet.

Pretty wild that categories are now displaying in the pack. Certainly makes for a solid reason to ensure the you have the desired category displaying.
OK I thought it was just me seeing that - I've looked at so many dang 3 packs recently, I can no longer remember what's going on LOL!
 
Joined
Jun 28, 2012
Messages
14,436
Likes
4,292
Pretty wild that categories are now displaying in the pack. Certainly makes for a solid reason to ensure the you have the desired category displaying.
OK I thought it was just me seeing that - I've looked at so many dang 3 packs recently, I can no longer remember what's going on LOL!
Ya it's hard to keep track and try to remember what change happened when.

But both categories and addresses were in the pack at least since mid August.
Here are a couple screenshots.

Haha, I was thinking the hours was new too, but they were around back in those SERPs too.
 
Joined
Dec 9, 2014
Messages
18
Likes
8
Ya it's hard to keep track and try to remember what change happened when.

But both categories and addresses were in the pack at least since mid August.
Here are a couple screenshots.

Haha, I was thinking the hours was new too, but they were around back in those SERPs too.
Linda - it does look like Google is putting more address info in the pack now. Previously, it was just the street name. We now also get the actual address/ suite #s. I believe this is new, we weren't getting the full address previously, just the street name.

Either way - these are great changes, let's hope they stick.

PS - mobile SERPs still do not have phone numbers, just a "CALL" button and the category, street name, and hours of operation in the pack.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,421
Likes
864
I'm seeing addresses, too, Robert. Good find.

Also, Darren Shaw is seeing them in Canada. Seems to be a full rollout. Just posted on it.
 
Joined
Jun 28, 2012
Messages
14,436
Likes
4,292
Linda - it does look like Google is putting more address info in the pack now. Previously, it was just the street name. We now also get the actual address/ suite #s. I believe this is new, we weren't getting the full address previously, just the street name.

Either way - these are great changes, let's hope they stick.

PS - mobile SERPs still do not have phone numbers, just a "CALL" button and the category, street name, and hours of operation in the pack.
Ahhh you are totally right Robert. I was going too fast when I looked at those screenshots.
 
Joined
Jun 28, 2012
Messages
14,436
Likes
4,292
Mike said in the Pro community, this seems to have rolled out worldwide now.

So that means it's the new normal for today or however long it lasts. :)
 

Marthy

Forum Member
Joined
Feb 21, 2014
Messages
4
Likes
2
This is great news, thank you for sharing.

I also noticed the review number in brackets which is also new.
 

jonkeel

Forum Member
Joined
Jul 29, 2012
Messages
38
Likes
10
Hi Linda:

Great news. I'm finding in checking a number of our clients out this morning that it's not yet universal, but maybe that's coming.
 
Joined
Jun 28, 2012
Messages
14,436
Likes
4,292
Sorry Jon, just the opposite of coming... going, going, gone!

Spotty Thursday, growing to pretty much full coverage later Thurs and Friday.
This AM started getting spotty. Now they are all gone again! :mad:
 
Joined
Jun 28, 2012
Messages
14,436
Likes
4,292
And they're back! For me at least. And Robert Ramirez mentioned at Mike's he sees them too.

What about you? Are you seeing phone #s again???

#googlemakesmedizzy

FYI it just occurred to me, right before a big update things sometimes get wonky and changes start flipflopping all over the place.

My spidey senses tell me something might be up.
 
Joined
Jun 28, 2012
Messages
14,436
Likes
4,292
After I posted that last night, I checked Twitter and was pinged. Here's a Twitter convo with Robert, Mike and Phil all confirming last night.

And lo and behold, today we STILL have phone #s. How long it will last is anyone's guess. :rolleyes:
 

Mbrinton

Forum Member
Joined
Jun 23, 2014
Messages
17
Likes
11
Sheez, Linda, DIZZY is an understatement! Hey, today I noticed something else that seemed new in the local results. Take a look at the descriptor in the result (see screen grab). The "buyer and seller of goods for cash" gives this business a whole extra description line and I'm wondering if any of you have seen this and can help figure out how to get something like this included? (although by doing so it eliminates the reviews)...



 
Joined
Jun 28, 2012
Messages
14,436
Likes
4,292
WHOA! Score one for Mitch!

Need to go walk puppy, but can't wait to dig in and investigate how that happened and if it's widely showing up, when I get back.

Thanks for sharing!
 

Similar threads


Local Search Forum


Weekly Digest
Subscribe/Unsubscribe


Google Product Exert

@LocalSearchLink

Join Our Facebook Group

Top