Popular SEO Beliefs That Make No Sense At All

djbaxter

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An excellent article, well worth the 5 minutes or so it will take to read it. :)

4 Very Popular SEO Beliefs That Make No Sense At All
by Pratik Dholakiya, Search Engine Journal
July 11, 2018

Here are four beliefs that truly are very popular in the SEO community – and are also provably and undeniably wrong.

SEO Belief 1: Correlation Studies Tell Us How the Algorithm Works
A lot of major SEO blogs publish lists of “ranking factors”:

There’s just one problem.

These aren’t lists of ranking factors.

SEO Belief 2: Guest Blogging Is Against Google’s Terms of Service
This belief is also false.

(See also this discussion on guest posting: Do local reciprocal backlinks do any good these days? | Local Search Forum)

SEO Belief 3: Social Signals Are a Ranking Factor
When RankBrain was released, there was some speculation that all of this had changed and social signals were finally being incorporated as a ranking factor.
Google’s Gary Illyes gave an emphatic “no” when asked whether social signals impacted RankBrain.

(The article also cites Matt Cutts and John Mueller denying that social signals play any role in ranking.)

SEO Belief 4: Links Are the ‘Most Important’ Ranking Factor
There is no “most important ranking factor.”

Here is Mueller saying as much:
“We use so many factors for ranking, it really depends on a lot of things. IMO there’s no “top 3” list. We use links, but also lots more.”

Read more...
 

MeganR

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Wow, regarding the social signals.

I know there's the idea in certain industries that, "we've gotta be there."

And, that may be true.

BUT....my feeling is, right or wrong, take that $1500 a month you are putting into Social media management and dump it in Adwords and at least get some, quantifiable return on your investment.

VERY difficult to get clients to realize this.
 

mborgelt

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Great share! I think points 1 and 4 point are particularly great.

So often SEOs and businesses find one thing that works and take it as a silver bullet or a "winning strategy" when the results/strategy are difficult, impossible or just don't make sense in other verticals.

I feel like the 4th point goes to show how involved SEO is becoming- especially local. It isn't 2012 where you can throw a bunch of sites up or build a bunch of citations to a listing and expect to rank. Your site has to be strong at EVERY level in order to compete and focusing on one or two areas of strategic or competitive advantage will hardly ever result in lasting ROI.
 

paulcarl

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SEO Myth #5 - You can trust Google's advice.

Lol. Google lies all the time. Taking advice from Google on SEO is like taking advice from the casino on how to win more money.
 

djbaxter

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SEO Myth #5 - You can trust Google's advice.

Lol. Google lies all the time. Taking advice from Google on SEO is like taking advice from the casino on how to win more money.
I can't agree with that.

I don't think Google lies about SEO. I would agree that frequently they don't tell the whole story - that would be extremely foolish on their part. You don't teach scammers and spammers how to better scam and spam.
 

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