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Thread: Personal Injury Lawyer Wants to Rank in Tons of Cities

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    JoyHawkins's Avatar
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    Personal Injury Lawyer Wants to Rank in Tons of Cities

    Wanted to throw out this question for discussion. A personal injury lawyer in Texas calls you and tells you they want to rank all over the entire state of Texas. Their office is located in Round Rock, TX but they have virtual offices set up in Dallas, Houston, San Antonio and several other cities in Texas (let's say 15 in total).

    What do you tell them?

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    raisaroo is offline Member
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    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    Can you clarify what virtual offices mean?
    Is this a space (maybe in a shared office) the lawyer can meet a client?
    Is this a PO Box?

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    heckler is offline Member
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    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    I'd ask:
    "What's your paid ad budget?"

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    spadilla is offline Member
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    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    Kick rocks?

    Kidding aside - that sounds like a nightmare in the works. Someone with unrealistic expectations off the bat means a whole lot of hand holding and explaining "why". People who know just enough to be dangerous to themselves are scary. Don't let them drag you down with them.
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    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    I would want to know about these virtual offices. Do they have staff there to meet with clients on a daily basis? Are these just fake addresses for ranking purposes?

    I prefer to deal straight with Google and so I would tell them to use AdWords in the locations that don't have a real world physical staff. I would only use GMB is locations with real staff.
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    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    The majority of lawyers with virtual offices that I have spoken to use their offices for meeting with clients but frankly it's pretty rare. The real reason why they have the office is to get a listing in the 3-pack.

    They definitely aren't staffed in the sense that Google wants them to be. They might have an answering service but someone can't walk in off the street and get help from a lawyer. It's by appointment only.

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    Phil Rozek's Avatar
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    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    A couple things I'd tell the lead:

    1. "Your competitors probably have the same 'get ranked fast' scheme. What work are you willing to put in and/or pay for that will help you get results your competitors won't get?"

    2. "I can tell you right now that virtual offices are against Google's policies. Let's say you want to use them anyway, and they work for a while, but you wake up one morning and you're whisked off the map. Then what will you want me to do?"

    3. "Don't you think your clients would want to discuss their cases with you in-person?"

    4. "I'm a Google My Business Top Contributor. Google's invited me to the 'Plex. Do you really expect me to go along with this?"

    My reading between the lines is that this client would be a PITA. (Impatient and wants something for nothing.) I'd either decline, or say "I won't help you with the virtual-office plan, but I'd be willing to work with you on on-page, link strategy, and review strategy."

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    JoyHawkins's Avatar
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    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    HaHa! Phil I love your comments. I think I'll use #4 next time

    My advice was that this strategy doesn't work but then I thought, maybe someone actually has been successful in this arena? So far it looks like no one has.

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    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    One thing I tell clients/prospects is that Google won't see them as relevant as actual local businesses and they shouldn't. Just as they are most relevant near their actual office, their competitor are near theirs.

    Own your true market with local seo marketing. Advertise to the rest.

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    Linda Buquet (10-27-2015)

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    Re: Personal Injury Lawyer Wants to Rank in Tons of Cities

    Thanks for starting a great discussion Joy!
    Sorry I referred that one to you! (If that's the one I think it is.)

    Phil you totally cracked me up! Loved #4 too!

    Everyone else, there are sooo many great comments in this thread!

    I would do the 2 hour consult, just to gather all the facts and point out the error of their ways.

    In cases like this in the past, I also show them a couple threads from the Google forum where attorneys had ALL their listings suspended (like 9 if I remember right) and they were left crying about not having even their main listing any more.

    Then I'd share some of what Michael said in both great comments. If the virtual offices were not kosher with Google and they insist, then that's when I would explain I could not really help them further/help them violate Google guidelines.
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