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  1. #1
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    Business Name Change - How To Handle Their Google+ Local Page?

    I am working with a business who recently changed their name. Everything else stayed the same - same address, same telephone number, etc.

    They still have the old dashboard and a listing that may or may not be claimed (I'm working on getting more details from them). Assuming their listing isn't claimed, what is the process on something like this? Do I claim the listing and then during that process change the business name? And if it is claimed, do I go in and change the business name?

    Thanks,

    Travis
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

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    Re: Business Name Change - How To Handle Their Google+ Local Page?

    Quote Originally Posted by Travis Van Slooten View Post
    I am working with a business who recently changed their name. Everything else stayed the same - same address, same telephone number, etc.

    They still have the old dashboard and a listing that may or may not be claimed (I'm working on getting more details from them). Assuming their listing isn't claimed, what is the process on something like this? Do I claim the listing and then during that process change the business name? And if it is claimed, do I go in and change the business name?
    Hey Travis,

    It depends on what the name change is. If it's a minor change, you can claim the listing and make the change after you verify it. If it's a minor name change and it's already claimed then just edit in the dash.

    If it's a major name change or major rebranding then you need to create a new listing and mark the old one closed.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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    Re: Business Name Change - How To Handle Their Google+ Local Page?

    Colan:

    This a totally new name/brand so I'll close the old one and start a new one. Thanks!

    Travis
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

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    Re: Business Name Change - How To Handle Their Google+ Local Page?

    Quote Originally Posted by Colan Nielsen View Post
    If it's a major name change or major rebranding then you need to create a new listing and mark the old one closed.
    Colan - why do you say that?

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    Re: Business Name Change - How To Handle Their Google+ Local Page?

    Quote Originally Posted by Colan Nielsen View Post
    If it's a major name change or major rebranding then you need to create a new listing and mark the old one closed.
    Quote Originally Posted by keenan View Post
    Colan - why do you say that?
    I was just coming to ask the same thing.

    Not saying Colan's advice was def wrong. Rebranding instructions have not been spelled out well.

    But my advice has always been to follow the same rules as we do for moves.

    The instructions changed and you no longer have to open new/close old. You just edit existing.

    Here is the latest change on moving procedures:
    Business Moves - Procedure Changes Again - Just Edit Local Listing Now

    Is that your understanding for rebranding too Keenan? Just edit the existing listing?
    No longer need to open/close?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Business Name Change - How To Handle Their Google+ Local Page?

    Unfortunately, as Linda mentioned, the rules aren't entirely spelled out on the places side of the house. So again, I think it really depends on the degree of the change.

    I usually refer to the Map Maker guideline on this one - https://support.google.com/mapmaker/...113?hl=en#name


    Another thing I have been noticing is that major NAP changes, like an address change to a new city, Google splits off a new listing anyway.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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    Re: Business Name Change - How To Handle Their Google+ Local Page?

    I agree with Colan - the last I heard, we were supposed to still create a new listing for a rebrand. We both heard this from Joel last year at Local University.

    Linda - I also just forwarded you a private thread confirming this.

    Also, here is another public thread addressing this - Google Groups

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    Re: Business Name Change - How To Handle Their Google+ Local Page?

    OK thanks both of you for clarifying. Like I said I was never crystal clear about rebranding. Sounds like maybe Keenan was unsure as well. Appreciate the link to the MM guidelines Colan shared and the link you shared as well Joy!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Business Name Change - How To Handle Their Google+ Local Page?

    "It depends on what the meaning of the word 'is' is." -- Slick Willie

    Or in this case, rebrand.

    If the experience has not changed, then it is not really a "rebrand" in my understanding of how Google looks at it. It is simply a name change and you should edit in the Dashboard.

    I would suggest you update the online data sources first. It is certainly possible Google will create a new page anyway.

    If the experience has fundamentally changed as a result; Bob's Pizza becomes Bob's Burgers, then you should create a new listing

    If the listing hasn't been claimed, then I would claim it first.

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    Re: Business Name Change - How To Handle Their Google+ Local Page?

    O.K. my head is officially spinning here...lol. So should I close and open a new listing or just edit the existing listing?

    I'm not afraid to say who my client is. They are an art school in Reno, NV. Their old name was Kids N Art - with their website being KidsDoingArt.com. Here is their listing:

    https://plus.google.com/104483544905...ut?gl=us&hl=en

    Their new name is Drawn2Imagine and their old website redirects to their new site: Drawn2Imagine.com.

    Nothing has changed otherwise. Same art school. Same owner and teachers. Same address. Same telephone number. They just changed to a totally new name/brand. They had to do this because their old name was trademarked by another company.

    In this case, what should I do? Edit the existing or close it and start a new one. I'll be doing new citations for them as well to reflect the new name and new web address.

    Travis
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

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