Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 6 of 6
  1. #1
    Member Since
    Jun 2012
    Location
    Ottawa, Canada
    Posts
    3,322
    Thanks (Received)
    130
    Likes (Received)
    101

    What Google does with duplicate content: Nothing really

    Google's Matt Cutts: 25-30% Of The Web's Content Is Duplicate Content & That's Okay
    Search Engine Land
    December 16, 2013

    Matt [Cutts]said that somewhere between 25% to 30% of the content on the web is duplicative. Of all the web pages and content across the internet, over one-quarter of it is repetitive or duplicative.

    But Cutts says you donít have to worry about it. Google doesnít treat duplicate content as spam. It is true that Google only wants to show one of those pages in their search results, which may feel like a penalty if your content is not chosen Ė but it is not.

    Google takes all the duplicates and groups them into a cluster. Then Google will show the best of the results in that cluster.

    Matt Cutts did say Google does reserve the right to penalize a site that is excessively duplicating content, in a manipulative manner. But overall, duplicate content is normal and not spam.

  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Jul 2012
    Location
    UK
    Posts
    230
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: What Google does with duplicate content: Nothing really

    Matt Cutts may say that but Google doesn't always do what it says

    In a niche we are involved with, there is a page ranking which is just a word-for-word copy of a Wikipedia article except that it has four comma-separated keyword phrases added to the end of each paragraph.

  4. #3
    Member Since
    Jun 2012
    Location
    Ottawa, Canada
    Posts
    3,322
    Thanks (Received)
    130
    Likes (Received)
    101

    Re: What Google does with duplicate content: Nothing really

    Quote Originally Posted by Jo Shaer View Post
    Matt Cutts may say that but Google doesn't always do what it says

    In a niche we are involved with, there is a page ranking which is just a word-for-word copy of a Wikipedia article except that it has four comma-separated keyword phrases added to the end of each paragraph.
    ???

    How does that contradict what Cutts says in the video?

  5. #4
    Member Since
    Jul 2012
    Location
    UK
    Posts
    230
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: What Google does with duplicate content: Nothing really

    Hi DJB

    Didn't he say that if it is manipulative or not adding value, it won't rank...

  6. #5
    Member Since
    Jun 2012
    Location
    Ottawa, Canada
    Posts
    3,322
    Thanks (Received)
    130
    Likes (Received)
    101

    Re: What Google does with duplicate content: Nothing really

    From the quote above:

    Matt Cutts did say Google does reserve the right to penalize a site that is excessively duplicating content, in a manipulative manner. But overall, duplicate content is normal and not spam.
    In my experience, what that means is that if you are scraping entire websites or even duplicating your own content across different exact match domains (EMDs) as a way of trying to gain an SEO advantage, sooner or later they will intervene probably with manual penalty of some sort. But in general, they expect and tolerate duplication - they'll just select and rank the best match for a specific search and ignore the others.

    That is not to say that some sites may get away with those manipulations for a while, though. I've seen that over the years repeatedly. But then when the site is slapped they are slapped hard.

    In your example:

    In a niche we are involved with, there is a page ranking which is just a word-for-word copy of a Wikipedia article except that it has four comma-separated keyword phrases added to the end of each paragraph.
    I would wonder how long has that site been up and how long has it been ranking well using that strategy. It may be that they've just managed to stay below the radar so far. It's also possible that if that's only one page on the site there may be sufficient merit and authority in the rest of the site to pull it up.

  7. #6
    Member Since
    Sep 2012
    Location
    Nashville, TN
    Posts
    1,134
    Thanks (Received)
    24
    Likes (Received)
    31

    Re: What Google does with duplicate content: Nothing really

    Duplicate content does not rank well. Many times we have taken content from a canned client website, rewrote it, and it ranked very well.

    The only piece of duplicate content that will rank well is the original piece. They determine what the original piece is by date I would imagine but also through authoritative links as well I would think.

    Duplicate content is an issue. If you have it, that page won't rank well.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service
    Local Listing Ninja Reviews - Check Out Our 100+ 5 Star Reviews!

Similar Threads

  1. Citations and Duplicate Content?- Newbie Question
    By zamndlovu in forum Local Business Citations
    Replies: 2
    Last Post: 10-08-2013, 07:07 AM
  2. Descriptions, citations, and duplicate content
    By Jamie Steigerwald in forum Google Local
    Replies: 11
    Last Post: 07-30-2013, 11:58 AM
  3. Duplicate content question
    By davej1963 in forum Local Search
    Replies: 4
    Last Post: 04-27-2013, 10:00 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new