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  1. #1
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    Question Company Gold Star Rating and Reviews in SERP

    I have been trying to find out how this company is able to show gold review stars for their website. I understand Yelp and Google My Business profiles will show gold stars, but this company is showing it for their actual website. Take a look at the screen shot. Does anyone know how they are able to accomplish this?

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  3. #2
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    Re: Company Gold Star Rating and Reviews in SERP

    If you look on " /reviews" of his website you will see he has a ton of reviews on the site. He is using a review schema. Google reads this as a review and can show stars in SERPS. I've been using it, but have had no success. It obviously takes having 600 reviews on a page to trigger that. He is also separating each review into its own page. Nice little tactic. Thanks for sharing...

  4. #3
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    Re: Company Gold Star Rating and Reviews in SERP

    Yes for awhile it was fairly easy to get review stars to show up.

    For awhile we could even get double stars in the pack - the Google stars PLUS organic stars.

    But now it's really hard to get stars to show. I'll try to look later but I doubt it's just the volume. Maybe some trick. For instance for awhile after review stars stopped showing, if you ran a script that rotated reviews they would show. I think to Googlebot it would look like there was a fresh new review every time it hit the page. But then that stopped working too I think.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: Company Gold Star Rating and Reviews in SERP

    Actually I got curious and could not resist.

    Rotation is exactly what they are doing. Hit refresh on the page and a new review comes up each time.

    However I'm not seeing any kind of review schema or rotation script in the code. There is other schema but the reviews are just wrapped in a blockquote and that's all.

    Can anyone that more of a coding genius than I am (not) figure out how they are marking up and rotating those reviews??? I just took a quick peek but could not see it.

    www DOT billhowe DOT com/san-diego-plumber/
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
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    Re: Company Gold Star Rating and Reviews in SERP

    I don't see the rotating reviews, but it look like the review page is set up like a blog and the reviews are blog comments and each review has the review schema markup.

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    Re: Company Gold Star Rating and Reviews in SERP

    No sorry. Talking about the home page.

    Hit refresh on home and you'll see the reviews keep changing.
    I believe that's what's triggering the stars.

    But on home I don't see review markup or a rotation script, so how is it doing that?
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #7
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    Re: Company Gold Star Rating and Reviews in SERP

    Ok. I've been up since 2:30 Am...I'm not seeing the reviews on the home page.

  9. #8
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    Re: Company Gold Star Rating and Reviews in SERP

    One big one shows, toward bottom of page. Hit refresh it changes.

    They aren't all from their review page either. Some are from Angies List, etc.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
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    Re: Company Gold Star Rating and Reviews in SERP

    Thanks for the revert. Is there any other way with which I can achieve this star rating without adding bulk of reviews? Perhaps we can change the website code to enable it to show the ratings?

  11. #10
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    Re: Company Gold Star Rating and Reviews in SERP

    Anmol and I have been trying to figure this one out with no success. Digging into it more...

    Also of note: Almost 700 reviews on the website with an average 5 out of 5 star rating; 130 in Yelp and average is 3 stars; only 19 reviews in Google with 3.5 average rating. Gee, something doesn't seem quite right here...trying to put my finger on it...hmm...

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