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Citations, citations, citations! Yes you need them and now you have the full scoop!

BrightLocal recently surveyed 22 of the top experts in local search to get their insights about the most important issues around local citations. The study was released last Thursday, but I was busy with the webinar so didn't have time to share until now.

Above is a gif I created with just a few of the key survey slides. Click over to read in detail.


Local Search Citation Survey 2015 - 22 Local SEO Experts Give Us Their Views

Key 'Takeaways' From The Expert Citation Survey

55% say accurate citations are 'critical' to local search ranking
71% say quality of citations is more important than quantity
45% say you should update existing citations before building new ones
57% say that it is 'very important' to merge or delete duplicate citations
Local Gov sites are rated the highest unstructured citation sites (20%)

Citation survey participants include:

Myles Anderson Brightlocal.com
Mary Bowling Marybowling.com
Adam Dorfman Simpartners.com
Susan Hallam Hallaminternet.com
Joy Hawkins Imprezziomarketing.com
David Kelly Location3.com
David Mihm Moz.com
Colan Nielsen Imprezziomarketing.com
Mike Ramsey Niftymarketing.com
Darren Shaw Whitespark.ca
Gyi Tsakalakis Attorneysync.com
Dev Basu Poweredbysearch.com
Brian Coryat Localmarketlaunch.com
Greg Gifford Autorevo.com
Bill Hartzer Globerunner.com
Matthew Hunt Poweredbysearch.com
Casey Meraz Ethicalseoconsulting.com
Max Minzer Reengageconsulting.com
Dave Oremland Pro Bartending School
Phil Rozek Localvisibilitysystem
David Sprague Realstrtegic.com
Nyagoslav Zhekov Whitespark.ca


Head over to see the rest of the slides and read all the analysis.


Oh at the video of last weeks citation debate webinar is now live:
Alternative Citation Strategies Debate - InsideLocal Webinar

What do you think???

Animated image capture of slides taken with "Screen to Gif" which I talked about here:
Review Gif - Share their Best Google Reviews in a Gif in a Jiffy!