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  1. #1
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    Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs

    Google Testing Paid Nearby Business Ads Broadly

    Noticed this today

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  2. #2
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    Re: 100% Pay-To-Play Nearby Business Ads At Top of the Local SERPs - Testing, It's Co

    Thanks Kyle, for sharing that discovery here!

    It's kinda big news I think, because it takes us one more step closer in the march toward full pay-to-play across the board.

    FYI all, Kyle didn't mention it in his post here, but if you click through and read the full post on his site, he mentions that Search Engine Land broke a story about this in May.

    But with the ad units they showed and the announcement Google made back then, to trigger the mobile ads you had to use "nearby" in the query. Like "Dentist nearby" or "nearby auto repair."

    So the difference Kyle is pointing to now is that now even if searchers don't add word nearby, just the straight query "Dentist" or "City Chiropractor" will trigger these new "Nearby Businesses" ads.

    I've been saying all these changes were gearing up for pay-to-play local ads, but I actually didn't think it would happen this fast. I mean, granted at this point it's probably a test, BUT I thought they'd make more changes and gradually ease us into it, before even starting to test.

    I'm going to wait to share this on social in the AM when everyone's online.

    Thanks again for breaking the news here 1st Kyle!

    What do you guys think?

    Are you seeing these ads yet?

    Any questions for Kyle about the ad tests he's seeing???
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: 100% Pay-To-Play Nearby Business Ads At Top of the Local SERPs - Testing, It's Co

    I forgot to mention last night, I tried to replicate on my Android device and could not.
    But then again, even with "nearby" added, I'm not seeing the "Nearby Businesses" ads.

    ARE YOU SEEING THEM? If so, please let us know the exact query you used.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  4. #4
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    Re: Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs

    FYI, I have a story about another test coming up here in a few minutes.

    WHAT TEST??? NO REVIEWS - NO STARS in the 3 PACK!!!

    Stay tuned to the Local Search Channel, that story with screenshots coming up next!
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  5. #5
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    Re: Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs

    Here's that other story I mentioned:

    NO Reviews or Stars In The New Local 3 Pack - Yet Another Google Test?

    FYI I just noticed in Kyle's screenshots above, the 2nd two have NO REVIEWs either!
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs

    So just to clarify, in every version of this I could replicate on my phone they weren't replacing the 3 pack with ads, there was a pack of ads above the "organic" 3-pack. So the first 6 results were local in some way.
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

  7. #7
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    Re: Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs

    Quote Originally Posted by DanLeibson View Post
    So just to clarify, in every version of this I could replicate on my phone they weren't replacing the 3 pack with ads, there was a pack of ads above the "organic" 3-pack. So the first 6 results were local in some way.
    OK thanks Dan!

    You must be a mind reader! Since I could not replicate, I was just wondering about that and was just getting ready to ask Kyle - then your post appeared. Mind reader!
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #8
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    Re: Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs

    I'm seeing a full stack of nearby business ads now for dentist and dentists, as well as chiropractors. Chiropractor is still only displaying one ad for me at the moment. Have updated on post and included here as well.
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  9. #9
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    Re: Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs

    Quote Originally Posted by KSanders View Post
    I'm seeing a full stack of nearby business ads now for dentist and dentists, as well as chiropractors.
    Thanks for the update Kyle!

    Do you mean a full stack of 3 ad listings PLUS a regular 3 pack below that?
    OR do you mean only a 3 pack of ads then organic below???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #10
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    Re: Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs

    Do you mean a full stack of 3 ad listings PLUS a regular 3 pack below that?
    OR do you mean only a 3 pack of ads then organic below???
    I'm just calling the 3 nearby ads a full ad stack since I doubt they'll go beyond 3. So it's 3 of the nearby business ads, then map, then 3 local listings, then organic. Main issue is how much the ads look like map listings ¯\_(ツ)_/¯

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