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  1. #1
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    Arrow Official Launch: Google Home Service Ads - Some Observations

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    Many have written about the Home Service Ads test in San Francisco and we've talked about it here as well. But in case you missed it, they launched Friday, so it's out of Beta. Here's the official announcement:

    Introducing AdWords Express home service ads for the San Francisco Bay Area

    I have a couple observations... 1st of all, when we discussed the 'other' new paid local ad unit, the "Businesses Nearby Ads" we noticed that ad 3 pack was above a regular local 3 pack of unpaid listings. BUT there was still a regular 3 pack on the page.

    In the searches I did in the Frisco market, these 3 pack Home Service Ads are REPLACING the regular pack. There are no other local listings on the page, so your only choice is pay-to-play or try for pure organic.

    Interestingly... Check the Adwords Express info page.:
    Local Advertising | Google AdWords Express – Google

    Even though this page is all about the Home Services ads for handymen, house cleaners, locksmiths, and plumbers... Look at the page title. It's not "Home Service Ads" - it's "Local Advertising".

    Paving the way for pay-to-play in other local markets that aren't home services and eventually all local markets I believe. (Pure wild speculation...)

    What do you think???

    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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  3. #2
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    Re: Official Launch: Google Home Service Ads - Some Observations

    I've mentioned it before, but I'm going to be really curious to see the quality of the lead coming in the Home Services vs the cost of the lead. A few years ago, they tested the auto version of this, and the leads were expensive, and not a good quality for the price Google was charging.
    -----
    CDK Global SEO Specialist & Local Listings Guru

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    Re: Official Launch: Google Home Service Ads - Some Observations

    I would state that when it comes to local google is no longer a search engine. Its an advertising media.

    Its good for google.

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    Re: Official Launch: Google Home Service Ads - Some Observations

    Haha Dave. Hope you don't mind me saying it, but you are usually verbose like me.

    So when you have a short statement like that it gets my attention.
    Well said and I agree!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
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    Re: Official Launch: Google Home Service Ads - Some Observations

    Correct about Google transitioning to an advertisement platform wondering if they will ever allow video from business owners have placement after pay to play?

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    Re: Official Launch: Google Home Service Ads - Some Observations

    And not only is this replacing the normal 3-pack in some searches, but it's pushing the regular paid ads over to the side bar. So for Google to make a move like that, the revenue has to be higher from this program than the actual PPC revenues for these local searches. Which is surprising because some of these verticals have high CPC's
    Mark Kennedy
    SEOM Interactive

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    Re: Official Launch: Google Home Service Ads - Some Observations

    I can say one thing. If I was an agency handling plumbers or other affected home service providers in cities OTHER than the one's wherein the paid deal has replaced the local pack I'd start taking screen shots of existing serps and existing listings and I'd buy into services such as those that provide wide coverage of citations and of those services that provide wide coverage of links and other "so called impacts" on organic rankings.

    Visually there is NO local. Whether the sites that have coverage on organic phrases are impacted by LOCAL or not on a wealth of phrases is tough to call. I'd study it like crazy in order to provide services.

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    Re: Official Launch: Google Home Service Ads - Some Observations

    The entire first page of Google, for local results, will eventually be a pay to play. Page two is where organic will be the play. Much like when you listen to the radio or watch tv, you can change the station, I do think the public will eventually just go to page 2. I say this for search results only.

    Just a guess.

  10. #9
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    Re: Official Launch: Google Home Service Ads - Some Observations

    Thanks for your comments and insights everyone.

    There is a Twitter convo going too.

    As I just said there it's not so easy for just anyone to sign up. There are barriers to entry. All employees must pass Pinkerton security screening. Which I assume there is a cost for, plus time investment. So not point. click. ad.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  11. #10
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    Re: Official Launch: Google Home Service Ads - Some Observations

    This move for local seems to be completely counter intuitive and inconsistent with Google's overall policy of search quality over pure revenue generation.

    It seems like maybe the local department is working completely independent of search quality. This is, honestly...just weird.
    Tutelary Marketing, Owner
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