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I missed a great post from Dan Leibson (not Andrew)
over at Local SEO Guide last month. But a very enlightening discussion just started at our Pro Community so I wanted to share.
Here is Dan's post and as often happens, many of the tips you can pick up from this are in the comments, so read those too.
<a href="http://www.localseoguide.com/seriously-track-your-google-my-business-pages/#comment-154231">Seriously, Track Your Google My Business Pages</a>
Dan gives great step-by-step instructions and shows you how to do it.
Then yesterday Dino Basaldella started a discussion at the Pro Community.
There were lots of great comments from Dan, Dave Oremland & Mike Blumenthal.
So read the whole thread, but I wanted to share this one from Mike:
But what I'm curious about, and I'll ask Dan to come over and comment, since he's been doing this type of tracking for awhile now?
1) Before Google took away all the G+ links, but in the recent past before that, when Google was showing most of the info you need in the SERPs and Knowledge Graph, was there much traffic from G+ Local pages?
2) Now that G has taken away all the links to G+ L pages and most consumers never see the page I assume, have you seen a big drop off in clicks from those pages?
Here is Dan's post and as often happens, many of the tips you can pick up from this are in the comments, so read those too.
<a href="http://www.localseoguide.com/seriously-track-your-google-my-business-pages/#comment-154231">Seriously, Track Your Google My Business Pages</a>
Dan gives great step-by-step instructions and shows you how to do it.
Then yesterday Dino Basaldella started a discussion at the Pro Community.
I am sure many of you caught the killer post by +Dan Leibson over on +Andrew Shotland's blog regarding the use of utm tracking in urls on GMB pages. If not, check it out: Seriously, Track Your Google My Business Pages
I have implemented the markup on a few GMB pages and have only a weeks worth of data at hand, but I am already seeing some significant discrepancies between website clicks GMB Insights is reporting vs the metric pushed to Analytics via the utm.
Any thoughts as to why?
Also, I would love to push GMB click-to-call events to Analytics...
There were lots of great comments from Dan, Dave Oremland & Mike Blumenthal.
So read the whole thread, but I wanted to share this one from Mike:
The GMB analytics are not refreshed as regularly and some times don't catch up for several weeks.
Google is also not explicit about what exactly they look at. In the somewhat distant past new features were often not measured.
Given that they are off in both directions and that the numbers are small your assessment to wait is the best one.
But what I'm curious about, and I'll ask Dan to come over and comment, since he's been doing this type of tracking for awhile now?
1) Before Google took away all the G+ links, but in the recent past before that, when Google was showing most of the info you need in the SERPs and Knowledge Graph, was there much traffic from G+ Local pages?
2) Now that G has taken away all the links to G+ L pages and most consumers never see the page I assume, have you seen a big drop off in clicks from those pages?