Hey guys, I'm not sure if this is the right channel for sharing this (please let me know if it’s not), but I need some help to figure out a particular situation. We add a UTM code to the website URL of our clients in their Google Business Profile to attribute that traffic to organic search. The UTM code has remained intact in the profile. However, suddenly in February, and part of March, we noticed an unusual dip in traffic, starting on February 3rd and recovering by March 11th, specifically from this UTM code. Have you seen something similar on your end? I am trying to figure out what could have caused this.
When it comes to GSC data you can see the drop as if we weren't receiving any clicks from the URL with the UTM, but then the clicks coming from the URL without the UTM increase and drop in the same period, leading to think that definitely, something happens that stops tracking the UTM code (below the screenshots of GSC). I was expecting to see something similar on GA4 like an increase in Direct, unassigned, or referral traffic in that period, but those metrics remained stable.
Any insights would be appreciated! Cheers!
When it comes to GSC data you can see the drop as if we weren't receiving any clicks from the URL with the UTM, but then the clicks coming from the URL without the UTM increase and drop in the same period, leading to think that definitely, something happens that stops tracking the UTM code (below the screenshots of GSC). I was expecting to see something similar on GA4 like an increase in Direct, unassigned, or referral traffic in that period, but those metrics remained stable.
Any insights would be appreciated! Cheers!
