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  1. #1
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    Simple Hack to Find Backlinks from your Local Competitors

    Since most Local Search Pros feel that backlinks are even more important with the current local algo and since building great backlinks is always a challenge...

    I wanted to share this post with you from Ahrefs.

    Find Your Competitor’s Recurring Backlink Sources with this Simple (yet little known) Hack

    I’m sure you don’t need me to tell you that analysing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website.

    It just is.

    But, wouldn’t it be cool if you could reverse engineer what your competitors are doing to specifically promote each piece of content they create?

    And more specifically, uncover recurring link sources that will link out to their content again and again?

    Well, it is cool… and the good news is you can do it!

    Here’s how... A Neat Little Intersect Tool Hack...

    Now obviously you need Ahrefs to do this hack. But I know many of you already use it, you probably just never thought to use it this way.

    The other thing you guys could do is use this for your own SEO efforts to find out what backlinks other Local Search companies are getting.

    Since I've never focused on links, I don't use or Ahrefs. So I didn't know you could use Ahrefs Site Explorer to find the most popular posts on a domain. That's really great info to know as well.

    Hope this helps. Happy link hunting!
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  2. #2
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    Re: Simple Hack to Find Backlinks from your Local Competitors

    Great article! I love ahrefs.

    Thanks for sharing Linda!
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  3. #3
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    Re: Simple Hack to Find Backlinks from your Local Competitors

    Pretty cool stuff. Never knew ahrefs had an "intersect tool". That may be enough right there for me to try them out.

    I've been using majestic for a few years. Has anyone used both and which one do you prefer? Also, which one seems to have a more complete library of links?
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  4. #4
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    Re: Simple Hack to Find Backlinks from your Local Competitors

    Quote Originally Posted by JoshuaMackens View Post
    ...I've been using majestic for a few years. Has anyone used both and which one do you prefer? Also, which one seems to have a more complete library of links?
    I use Majestic. I have used ahrefs in the past. I like them both, and right now I can't justify to my thrifty mindset paying for both of them at once. When I read articles like this, though, I'm tempted.

    I think you could do something like this with Majestic also, though.

  5. #5
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    Re: Simple Hack to Find Backlinks from your Local Competitors

    Quote Originally Posted by tcolling View Post
    I use Majestic. I have used ahrefs in the past. I like them both, and right now I can't justify to my thrifty mindset paying for both of them at once. When I read articles like this, though, I'm tempted.

    I think you could do something like this with Majestic also, though.
    Who has the most complete database of backlinks do you think?
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  6. #6
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    Re: Simple Hack to Find Backlinks from your Local Competitors

    I haven't personally researched the answer to that question, so I can only say that most articles that I read seem to say that they both have links that the other does not and also most say that both of them are very good.

    I don't want to get in the middle of any religious wars over which is best.

  7. #7
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    Re: Simple Hack to Find Backlinks from your Local Competitors

    I've heard that Majestic is awesome. I've never used them. We have an account with Ahrefs and I LOVE them. Their blog is also amazing and is filled with wonderful posts like this one. They also did one back last year that I had to read over several days (it's super long) but it had amazing tips in it: https://ahrefs.com/blog/white-hat-li...xpert-roundup/

    There are a ton of articles comparing the 2 services but I found this one rather intriguing. Update #3: Ahrefs vs Majestic SEO - The 1 Million Domain Showdown

  8. #8
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    Re: Simple Hack to Find Backlinks from your Local Competitors

    Quote Originally Posted by JoshuaMackens View Post
    Who has the most complete database of backlinks do you think?
    I personally think aHrefs is a little better; I've found more unique links than some of the other providers. Everyone (Majestic, aHrefs, Moz, Google) has different indexes they're referencing, so it's hard to really say "who has a complete database" since it's kind of relative. Best thing to do is to combine as many sources as you can,trim the URL to root domain (with an excel formula), and then dedupe. That way you get a sampling from multiple sources and the puzzle starts to look a little more complete (but always unfinished).

    Since I know the next question is "which formula do you use" I have one saved in a template txt file:

    =MID(b2,FIND(":",b2,4)+3,FIND("/",b2,9)-FIND(":",b2,4)-3)

    Just make sure to change "b2" to the correct cell the URL is in, then double click the bottom right corner to automatically copy it down the entire length of the workbook. After that you can dedupe and find common domains/urls from the multiple sources.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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  9. #9
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    Re: Simple Hack to Find Backlinks from your Local Competitors

    Eric hit the nail on the head:
    Moz, GSC, Magestic, & ahrefs are slightly different. I would add that Moz doesn't seem to update their index as frequently as Magestic or aHrefs. The moz index also doesn't seem to be as deep. GSC only gives a sample set but it seems to be more comprehensive today than years past. I personally feel like majestic has the deepest and freshest index. I stopped using OSE a while back. We use magestic now.

    I don't believe anyone can really justify paying for all three or even two. I also don't think that is necessary.

    We quit focusing on link research for content generation/publishing ideas in 2014 and started spending more budget/time on audience research instead. Part of that research is about identifying pain points, creating buyer journeys, and also identifying where that audience spends there time online. That research guides what content and which outlets for publishing.

    Audience research can be very time consuming and costly. Which brings me full circle. This post idea / strategy could offer an simpler, cost effective way to create content AND build links.

    @eric thanks for the excel tip! Very cool.

    Sent from my SM-G900V using Tapatalk

  10. #10
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    Re: Simple Hack to Find Backlinks from your Local Competitors

    What I've found after doing dozens of link audits is that a majority of links your competitors have, you may not be able to get. They've either bought links, built a pbn, or got in the good graces of an editor somewhere to guest post. Like Cody said, you're better off spending more time understanding the customer needs/wants, and focus on them. Once you understand your customer then you'll be able to research where they play online and where you should be spending time (not necessarily where your competitors are).

    You're able to download your own link data for free from Majestic, some from OSE, and the sample set from Search Console to do link reviews/audits on your own site. You'll need to pay for ahrefs, but you'll need to decide whether it's worth it. That's mostly where I review backlinks. Reviewing competitors can be good for ideas where your customers could be spending time, but I wouldn't spend as much time looking at competitors. At the end of the day you'll most likely learn that you can get a fraction of the links, and that fraction will most likely be made up of directories or other low impact sites that you already knew you could get.

    Be smart about your time, and if you don't have one already you really need to build out an excel template where you have all the formulas built in. That way all you need to do is copy and paste the data, and let the spreadsheet do the bulk of the work for your (huge time saver)
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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