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  1. #1
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    How Much Does Keyword Stuffing Impact Ranking?

    I decided to do a test. There was a dentist that was keyword stuffing and listing her business title as "Leesburg Dentist". Clearly not her practice name. I updated the listing to list her proper name (Dr Deirdra B Kokel DDS) and decided to check today to see what impact it made.

    What I found was a bit strange. In the Local Finder, she's still listed as 2nd (same as before) BUT she vanished from the SERP on Google.com. I've often wondered what causes there to be a disconnect (when a business is in the top 3 in the Local Finder yet not in the 3-pack) and am now wondering if there is a lag on the Local Finder or something.

    Anyone run across anything similar?

    Local Finder: https://www.google.com/search?q=dent...12784128519561


    Google.com: https://www.google.com/search?q=dent...Vlc2J1cmcsIFZB
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

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  3. #2
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    Re: How Much Does Keyword Stuffing Impact Ranking?

    Hey Joy,

    When did Google update the name?
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  4. #3
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    Re: How Much Does Keyword Stuffing Impact Ranking?

    May 20th.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  5. #4
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    Re: How Much Does Keyword Stuffing Impact Ranking?

    Hi Joy,

    For the KW: "dentist leesburg VA", I'm seeing her in the #1 posting for organic and #2 for local. I attached a screenshot.

    Name:  Screen Shot 2016-05-26 at 11.17.32 AM.png
Views: 61
Size:  177.5 KB

  6. #5
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    Re: How Much Does Keyword Stuffing Impact Ranking?

    I used Bright Local's tool (https://www.brightlocal.com/local-se...sults-checker/), set my location to Leesburg, VA and searched "Dentist Leesburg VA" and I get this (attached). Can you do that same thing and tell me if you see what I see?Name:  dentist leesburg VA   Google Search - May 26.jpg
Views: 56
Size:  107.7 KB
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  7. #6
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    Re: How Much Does Keyword Stuffing Impact Ranking?

    I see the same thing. Just to clarify, I did the search on Google Chrome Incognito. I'm in California - which may or may not matter.

  8. #7
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    Re: How Much Does Keyword Stuffing Impact Ranking?

    Search location has a huge impact. When you say you see the same thing, did you mean when you use Bright Local you see the same thing as me when setting your location to Leesburg, VA?
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  9. #8
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    Re: How Much Does Keyword Stuffing Impact Ranking?

    Hi,

    I see the same thing on both: #1 in Organic, and #2 in Local.

  10. #9
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    Re: How Much Does Keyword Stuffing Impact Ranking?

    Now I'm seeing the same thing as you. So strange.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  11. #10
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    Re: How Much Does Keyword Stuffing Impact Ranking?

    Using the BL tool set to Leesburg, VA, I get:

    Search term "Dentist Leesburg VA": #2 local, #1 organic
    "Dentist": #30 local, #1 organic
    "Leesburg VA Dentist": #5 local, #5 organic
    Scott Rawlins - Find Local Company in Atlanta GA
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