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  1. #1
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    What Julia Child's wire whisk can teach you about Local Search success

    Well, I say Julia Child but really I mean Miriam Ellis who uses the story of Julia Child selling out Pittsburgh's stock of wire whisks to demonstrate local search success in the modern era.

    but in this post, I want to demonstrate how your local business can decisively claim all four of these micro-moments as your own, and claim the desirable transactions resulting thereby!
    I seriously love this article and I'll no doubt be reading it again and again.

    Why All 4 of Google's Micro-Moments Are Actually Local - Moz
    Priya Chandra
    Consulting, training, troubleshooting - Local Search, with an Australian flavour
    Proud to be a Google Top Contributor - Google and Your Business Help Forum
    Find me here:
    @priyachandra
    +PriyaChandra

  2. #2
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    Re: What Julia Child's wire whisk can teach you about Local Search success

    Thanks Priya! I read that title and was like what could the connection be???

    I love Miriam's posts, so can't wait to read this one.
    Thanks for sharing!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
    Member Since
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    Re: What Julia Child's wire whisk can teach you about Local Search success

    Thank you so much, Priya, for sharing this my article with the great community here. I appreciate your kind words (and yours, too, Linda!) very much.

    Happy New Year, everybody!
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

  4. #4
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    Re: What Julia Child's wire whisk can teach you about Local Search success

    Happy New Year to you too Miriam!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #5
    Member Since
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    Re: What Julia Child's wire whisk can teach you about Local Search success

    Nice Post Miriam!

    I hope more consultants shift away from the mindset of all-about-ranking and see the big picture. I think one of the most challenging things I've needed to do is create buyer personas. I think you made a great case to make sure you're building out scenarios for each of these micro-moments as well.

    Great job with the explanations! I liked the Pittsburgh references too

    I'll throw this question back to the forum - what are you currently doing for clients to make sure you're targeting the buyers journey effectively & hitting the micro-moments laid out in the article?
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

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