What Julia Child's wire whisk can teach you about Local Search success

Joined
Mar 25, 2014
Messages
173
Well, I say Julia Child but really I mean Miriam Ellis who uses the story of Julia Child selling out Pittsburgh's stock of wire whisks to demonstrate local search success in the modern era.

but in this post, I want to demonstrate how your local business can decisively claim all four of these micro-moments as your own, and claim the desirable transactions resulting thereby!
I seriously love this article and I'll no doubt be reading it again and again.

<a href="https://moz.com/blog/why-all-4-of-googles-micromoments-are-local">Why All 4 of Google's Micro-Moments Are Actually Local - Moz</a>
 

Linda Buquet

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Joined
Jun 28, 2012
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13,313
Thanks Priya! I read that title and was like what could the connection be??? :)

I love Miriam's posts, so can't wait to read this one.
Thanks for sharing!
 
Joined
Jul 23, 2012
Messages
483
Thank you so much, Priya, for sharing this my article with the great community here. I appreciate your kind words (and yours, too, Linda!) very much.

Happy New Year, everybody!
 

Eric Rohrback

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Joined
Oct 3, 2012
Messages
1,020
Nice Post Miriam!

I hope more consultants shift away from the mindset of all-about-ranking and see the big picture. I think one of the most challenging things I've needed to do is create buyer personas. I think you made a great case to make sure you're building out scenarios for each of these micro-moments as well.

Great job with the explanations! I liked the Pittsburgh references too :p

I'll throw this question back to the forum - what are you currently doing for clients to make sure you're targeting the buyers journey effectively & hitting the micro-moments laid out in the article?
 

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