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View Poll Results: How long is a Google Review still considered "valid" in your mind?

6. You may not vote on this poll
  • 1 Year

    3 50.00%
  • 2 Years

    1 16.67%
  • 3 Years

    1 16.67%
  • 4 Years

    0 0%
  • 5+ Years

    1 16.67%
Results 1 to 3 of 3
  1. #1
    Member Since
    Jun 2016
    Logan, UT
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    Lightbulb Google Review Valuable Lifetime

    I suppose this may be more of an opinion poll, but I can't find much on what I'm looking for.

    I'm trying to get a feel for how long a Google review is really valuable. Meaning, in Accounting terms, what's the "useful life" of a Google review? How long after it's posted is it no longer considered "valid"?

    I understand that (generally) once you have a Google review it's good forever, but at what point does the consumer no longer consider it useful? I'm trying to look through the eyes of a millennial who sees a review and says, "Well, that was X years ago... They may not be that good anymore."


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  3. #2
    Member Since
    Jul 2012
    Toronto, Ontario
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    Re: Google Review Valuable Lifetime

    Hi Scott,

    I answered 5+ years. For me, a review is always going to provide some value regardless of how old it is. The value may slightly diminish or morph from one perspective or another, but I am always interested in how a business has been reviewed over the course of their entire life.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  4. #3
    Member Since
    Sep 2012
    Nashville, TN
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    Re: Google Review Valuable Lifetime

    Brightlocal's survey says the majority see reviews older than 3 months as irrelevant:

    Not sure how the poll was done but worth knowing.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service
    Local Listing Ninja Reviews - Check Out Our 100+ 5 Star Reviews!

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