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  1. #1
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    Brand New Business: Suite, Ste, or # Preferred?

    Hi everyone,

    We're working with a client that is launching a new business. The city government just provided them a new suite number at an existing street address -- no other business has ever used that exact address before -- it's a clean slate with no references or citations or any kind, the post office doesn't even know about it yet.

    Given that, is there a preferred format for the suite number in listings: Suite, Ste or #?
    Last edited by Linda Buquet; 07-08-2013 at 03:40 PM. Reason: Moved from Local Searc forum to NAP Data forum

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    Re: Brand New Business: Suite, Ste, or # Preferred?

    Hi Michael,

    Be sure to put suite on line 2 now. It's in the guidelines.

    Don't use Ste for sure, but whether she prefers Suite or # or just a number when you are setting up from a clean slate I'm not positive. I tend to use Suite but I think the Map Maker Experts recommend #.

    Let me see if I can find the thread where we went round and round with them about this.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: Brand New Business: Suite, Ste, or # Preferred?

    There have been a bunch of threads about it, but in this one Andrew agrees suite is best.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Brand New Business: Suite, Ste, or # Preferred?

    We have tended to us # as a general rule so that they match between platforms.

    Personally, I think it is the consistency of NAP that is important and that stands firm when things keep changing.
    Online since 1995, Team ARK offers assistance with business reputation, marketing, lead generation, online business training & more.

  5. #5
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    Re: Brand New Business: Suite, Ste, or # Preferred?

    @Linda, ARKlady

    Thanks! I've read through the referenced posts and some others as well.

    Noticed Google Maps overwhelmingly displays "#", rather the "Suite" or "Ste", but that may not reflect the actual data under the hood.

    When a user attempts to publicly edit a Maps listing, they are promptly redirected to MapMaker land, where the suite is left blank even if it exists in the Maps listing -- the user is prompted to enter the suite number in the first line -- in standard MapMaker fashion. See screenshot below: Google twice prompts the user to enter "Suite". But it seems once a "Suite" number is entered, it's re-written as "#" in Maps for brevity.

    If I'm reading this correctly, I'm tempted to use "Suite" in the dashboard and citations, and let Google re-write it any way they want for display. Of course, they could be writing out "Suite" simply to explain what they want, rather then indicating any particular formatting preference.

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  6. #6
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    Re: Brand New Business: Suite, Ste, or # Preferred?

    Here is practically the whole answer to your question, Michael:

    SBSM Mailbag: Does Google Normalize NAP Data? (Name, Address, Phone)
    Director of Local Search at Whitespark

  7. #7
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    Re: Brand New Business: Suite, Ste, or # Preferred?

    Good stuff Nyagoslav, thanks!

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