Change to featured snippets in SERPs

Joined
Nov 20, 2019
Messages
56
Hey all!

First-time poster here, so I hope I've put this in the right thread — I'm writing a blog on the recent update to featured snippets, whereby sites occupying the featured snippet/position zero, will no longer appear in the first page of organic SERPs (see Danny Sullivan's Tweet here).

It doesn't look like this will have any immediate effects on local search, but I'd be interested in hearing your thoughts on what impact this could have on local and/or how this has affected your attitude towards featured snippets? E.g. would you still recommend a client tries to rank for them, will you judge it on a case-by-case basis, etc?

Personally, I can't see it changing anyone's actions too drastically, but previously featured snippets were considered a sort of added bonus, so you might try to rank organically and get hold of position zero too, whereas now I'd really only try to rank organically for queries!

Thanks in advance and I'll look forward to hearing everyone's thoughts :cool:
 

Yan Gilbert

Administrator
Joined
Oct 15, 2016
Messages
347
More likely to be on a case by case basis after data comes in, if traffic went down for a page, etc.
Or better optimization of the snippet text to try to get that click through. Just getting the FS is not enough anymore since you longer have that second chance.
 
Joined
Nov 20, 2019
Messages
56
Thanks for sharing your thoughts, Yan! That seems to be the general consensus at the moment. And I completely agree that this makes optimizing your FS to be as enticing and clickable as possible more important than ever.

I did see a handy tip someone shared on Twitter, which in theory should allow you to compare organic ranking (so you can decide whether trying for the featured snippet is worth it or not).
 
Joined
Nov 20, 2019
Messages
56

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