Cleaning Up Spam Listings, Anything I Can Learn in the Process?

gill

Member
Joined
Oct 2, 2019
Messages
2
I entered a category (HVAC) with a good amount of spam listings and am about to help Google with the cleanup and was wondering, maybe there's something I should learn from them before I make them disappear?

Does it make sense trying to study how are GMBs with no websites, no reviews, no citations, no posts, not even a real address (non-existent suite numbers) able to rank with no effort, while other, 100% real legitimate businesses struggle? (I currently see 3 listings/locations around town for a non-existent business, all of which fall under the same outline described above)
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,200
Hey @gill Reverse engineering is a good idea. In this case I can save you time and tell you that 90% of the reason for what you are seeing is that Google continues to put a ton of ranking points into keywords in the business name on GMB. Do the examples you are seeing fall into that scenario?
 

Ian Hammond

Member
Joined
Oct 15, 2018
Messages
20
@gill I Would agree with Colan here. It seems like the only real lesson is that keyword stuffing your GMB listing name works. A secondary one would be that proximity to searcher still matters a ton--even if it shouldn't for the given client (say a lawyer or HVAC co). ...
 

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